Retail Ecommerce Marketing

eCommerce site ramped up sales with 709% ROAS and 40% more traffic

They had great products and loyal customers, but their online strategy wasn't pulling its weight. So, we jumped in and set up a plan that turned clicks into cash. Now, they've got more traffic, more sales, and way less wasted spend.

~709%

return on ad spend

$0.45

cost per click

+18.2k

keywords ranked

↑40%

organic visitors

Bargains Online started back in 2004 selling pool tables out of Sydney. What began as a small operation has grown into one of Australia's go-to spots for home goods at prices that don't hurt.

From toys and games to practical everyday items, they've built a reputation for fast delivery and no-fuss shopping. Their massive Sydney warehouse means orders get out the door quickly, no matter where you are in the country.

But for years, their online marketing wasn't keeping up with the business. Clicks weren't turning into sales. Reports were full of numbers that didn't add up. And they couldn't tell what was actually working.

After five years with agencies that hit a wall, they needed someone to figure out what was broken and fix it.

The Challenge

For years, we were putting money into Google Ads and SEO but weren't seeing the results we hoped for. We got clicks, but those clicks didn't translate into sales.

— Bargains Online Management

Bargains Online kicked off in 2004, selling pool tables as a small business. Now, it's the place Aussies go to deck out their homes without spending a fortune. From fun stuff like toys to practical everyday items, they've got it all.

Their huge Sydney warehouse makes sure everything gets delivered fast and hassle-free, no matter where you are in Australia. But for years, they were putting money into Google Ads and SEO but weren't seeing the results they hoped for.

The reports came in every month, full of numbers that didn't add up or make sense. Their tracking wasn't set up well, so they couldn't tell what was working and what wasn't. They needed a proper marketing audit to cut through the noise.

Without accurate data or a clear plan, they were stuck wasting money and missing opportunities. They needed an eCommerce Google Ads agency that could figure out what was wrong and actually fix it.

What We Found in the Audit:

✕
Had been working with two other agencies for the past five years, but both hit a wall with results
✕
ROAS was low, and campaigns were showing to people with zero interest in their products
✕
Conversion tracking was a mess — couldn't tell what was working
✕
Website wasn't optimised for search engines
✕
Reports full of numbers that didn't add up or make sense

Here's exactly where Bargains Online started vs where they are today

Before

Low

ROAS

Ads not converting to sales

Tracking

No clear data on what worked

5yrs

Same Approach

Working with agencies hitting walls

Low

SEO Rankings

Website not optimised for search

After Working With Us

709%

ROAS

Return on ad spend soared

$0.45

CPC

Cost per click optimised

+18.2k

Keywords

Ranked in search engines

+40%

Organic Traffic

More visitors from search

From Bricks to Clicks

A systematic approach to turn clicks into cash

Step 1

Deep Audit

We stepped back and did a comprehensive marketing audit. Found the previous agencies had low ROAS and messy conversion tracking.

Step 2

Fixed Tracking & Data

Rebuilt analytics from scratch, making sure every sale, click, and interaction was tracked properly. Clean, reliable data.

Step 3

Transformed Ads

Tested Performance Max, search, and display ads. Each one had a purpose. Rewrote ad copy to focus on customer value.

Step 4

SEO Overhaul

Made the site easier for search engines to find. Created blog content around topics their audience cared about.

Step 5

Continuous Refinement

Every week, we checked the data to find patterns and opportunities. Constant testing and tweaking kept strategy sharp.

And now, the results

~709%

return on ad spend

$0.45

cost per click

+18.2k

keywords ranked

↑40%

organic visitors

The first win was clarity. We rebuilt their entire attribution model from the ground up. Every sale, every click, every interaction now tied back to its source. For the first time, Bargains Online could see exactly which channels drove revenue — and which ones were burning cash.

With clean data in place, we restructured their Google Ads account. Dedicated Search campaigns targeted high-intent buyers. Performance Max campaigns with custom audience signals expanded reach to new customers. Display retargeted visitors who browsed but didn't buy. Each campaign had a job.

The results spoke for themselves. Return on ad spend climbed to ~709%. Cost per click dropped to just $0.45 — a fraction of what they were paying before. Working with a specialist Google Ads specialist ensured every campaign had a clear purpose and measurable return.

On the SEO side, we fixed technical issues holding them back and built out content around topics their customers actually searched for. +18.2k keywords now rank, driving 40% more organic traffic. These weren't random visitors — they were Aussies actively looking for home goods at great prices.

Bargains Online finally has marketing that matches their business. Clean tracking, optimised ads, and the right KPIs guiding every decision. Organic growth compounds month over month. Clicks now turn into cash.

eCommerce brands sitting on great products but poor results can start with an SEO consultant to build the organic foundation that reduces reliance on paid spend over time.

4.8 stars out of 116 reviews