The Challenge
We'd worked with other agencies before, but never found the right fit. We were getting junk leads, spending too much per enquiry, and had no idea where our real customers were coming from.
— Abodian
Abodian had put years of care into creating high-quality, custom cabinets. They had an online presence and ran paid ads, but the leads coming through weren't the right fit.
Too many junk enquiries. Cost per lead was too high. A comprehensive marketing audit confirmed they had no way of knowing which campaigns were actually bringing in serious customers. Marketing dollars were disappearing with little to show for it.
What they really wanted was a dedicated Google Ads specialist to connect them with homeowners and business owners who needed well-made, custom kitchen cabinets. Quality leads, not just quantity.
What We Found in the Audit:
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Too many junk leads wasting time and budget
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High cost per lead with poor ROI
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No tracking to see where leads came from
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Previous agencies didn't deliver results
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Ad targeting not reaching ideal customers
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Local search rankings needed improvement
