Med Spa Marketing Case Study

Updated March 2026

Cosmetic clinic generated 4,931 leads and $3.7M in tracked sales

Their site wasn't pulling in enough visitors, and the ones who did come weren't turning into clients. We stepped in, fixed their content, revamped their ads, and set up proper tracking. Now they're generating 315 leads a month at $7 per SEO lead.

4,931

total leads generated

$3.7M

in tracked sales

$64

cost per ads lead

cost per SEO lead

Ascension Clinic isn't your average beauty bar. With expert therapists, premium treatment rooms, and a reputation for results, this award-winning cosmetic clinic helps clients walk out feeling their best.

Their mission is clear: help people feel confident and beautiful. But their website and Google Ads weren't pulling their weight.

Traffic was coming in, but bookings weren't following. They needed campaigns as focused as their treatments.

The Challenge

We'd invested in building the site and running Google Ads, but it wasn't bringing in enough appointments. People could find us, but we weren't standing out.

— Ascension Cosmetic Medicine

When Ascension reached out, they were frustrated. Their website existed, but it wasn't getting noticed.

They'd invested in Google Ads campaigns, but the return wasn't there. People could find them online, but they weren't ranking high enough to stand out from competitors.

Their blog posts were quick snippets instead of the in-depth, keyword-targeted content that effective SEO consulting requires. Meanwhile, competitors were publishing longer, more comprehensive articles that Google favoured.

Tracking was another gap. A proper digital marketing audit revealed they were measuring email clicks but not actual calls or appointments. Without that clarity, scaling felt impossible.

What We Found in the Audit:

✕
Website not ranking high enough to stand out
✕
Blog content too thin to compete
✕
Tracking email clicks but not calls or appointments
✕
Previous agency provided no clarity on results
✕
Hard to trust marketing would grow the business
✕
No baseline to measure real progress

Here's exactly where Ascension started vs where they are today

Before

Conversion Rate

Barely anyone booking

Tracking Setup

Tracking was misconfigured

-15%

Organic Traffic

Declining year over year

Attributable Revenue

No idea what was working

Since Jan 2024

4,931

Total Leads

Since Jan 2024

$3.7M

Sales Won

67% win rate

$64

Cost Per Ads Lead

Down from untracked

Cost Per SEO Lead

Organic efficiency

From Startup to 7-Figure eCommerce Brand

We did a full audit, found the gaps, and fixed what mattered most. Every move was backed by data, not guesswork.

Step 1

Content Strategy Makeover

Their blog posts were thin and forgettable. We created longer, in-depth articles that answered real questions about cosmetic treatments. Targeted keywords matched what people were actually searching for. When visitors see expertise, they trust you enough to book.

Step 2

Website UX Overhaul

Finding the site was one thing, navigating it was another. Too much clutter, unclear flow. We streamlined the layout with headings, visuals, and a path that guided visitors to book. No cognitive overload, just answers.

Step 3

Tracked What Actually Mattered

They were measuring email clicks, not bookings. We set up proper tracking for calls, form submissions, and appointment requests. Finally, they could see which efforts turned into real revenue.

Step 4

Turned Up the Volume on Ads

Old ads got clicks but not bookings. We switched to high-intent keywords that attract people ready to book, not just browse. Tested responsive ads that match search intent. Result: more bookings, lower cost per lead.

The results

Note: Case study updated March 2026. The dashboard screenshots below were captured earlier in the engagement — they show the numbers at a point in time, not the final tally. The figures in the narrative reflect cumulative data since January 2024. We refresh this case study periodically as the campaign continues to grow.

+944%

Return on Investment

4,931

Leads Generated

$3.7M

Sales Won

315

Leads Per Month

When we first published this case study, Ascension was about 12 months into the engagement. Since then the numbers have kept climbing. As of March 2026, Ascension has generated 4,931 leads and $3.7M in tracked sales — with a further $1.79M currently in the pipeline at a 67% win rate.

On the organic side, SEO now delivers leads at just $7 each — a fraction of what paid channels cost. Google Organic alone drives 77 leads per month, and 58 keywords now sit in the top 10 positions.

Paid search is equally strong. The Google Ads campaigns are generating 126 leads per month at $64 per lead, with the top Performance Max campaign running at over 5x ROAS. Understanding how to balance paid and organic keyword targeting has been key to keeping costs down across both channels.

The clinic is now averaging 315 leads per month — up 38% year-on-year — with $113.9k in monthly sales value tracked. Every call, form submission, and appointment is attributed correctly, so we know exactly what's working.

It's the same data-driven approach behind our dental marketing results and healthcare clinic growth — build the right foundation, then scale what works.

4.8 stars out of 116 reviews