The Challenge
We knew our practice was delivering great results for patients. But the marketing side wasn't keeping pace with our clinical excellence. We needed a partner who could match our standards and help us reach more of the right patients.
— Elevate Dental Leadership Team
Elevate Dental had built a reputation for exceptional patient care across Melbourne. The clinical side was thriving, but the marketing infrastructure hadn't evolved to match their growth ambitions.
The core gap? No revenue attribution. Like most dental practices, they were seeing reports focused on clicks and impressions — the kind of blind spots a comprehensive marketing audit is designed to uncover. Standard agency metrics weren't designed for healthcare practices with longer patient journeys.
They also noticed a mismatch in patient quality. Their ideal patients valued premium care and comprehensive treatment plans, but generic Google Ads targeting was filling the calendar with price-shoppers who weren't the right fit.
Over 2.5 years, we built the infrastructure they needed: HIPAA-compliant revenue tracking, targeted campaigns for quality-focused patients, and conversion-optimized landing pages. The same systematic approach we used for Ascension Clinic's 1,461% ROAS — adapted for dentistry.
What We Found in the Audit:
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Standard agency reporting focused on vanity metrics rather than revenue attribution
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No HIPAA-compliant tracking to connect ad spend to actual patient bookings
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Generic targeting attracted price-shoppers instead of quality-focused patients
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Website wasn't optimized for the premium patient experience they delivered
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No scalable system in place for multi-location expansion
