CPR Marketing Case Study

National CPR provider revived bookings with 400% growth in 6 months

Their marketing was flatlining — lots of clicks, not enough enrollments. So we shocked some life back into it and got their bookings kicking again.

400%

more bookings

37%

lower ad costs

147%

organic traffic growth

$400K+

saved from waste

For over 20 years, First Aid Pro has been one of Australia's leading names in CPR and first aid training. With locations across the country, they've made quality training accessible to everyone.

Their approach is different. No dry classroom theory: just real-life skills that actually stick. Students walk in, learn how to handle genuine emergencies, and walk out with their certificate the same day.

In a crowded first aid market, that's what sets them apart: training that's fast, practical, and genuinely prepares people to act when it matters.

The Challenge

We'd been spending heavily on Google Ads for years, but we weren't seeing the returns we needed. Something had to change.

— First Aid Pro

When it came to first aid training, First Aid Pro had always been a leader. But even the top dogs hit roadblocks. The digital world wasn't waiting around — and they were starting to feel it.

Competitors were flying past, snagging top spots while their rankings slipped. Their Google Ads campaigns were burning through budget but not delivering the results they needed. Our marketing audit uncovered over $400k wasted on inefficient keywords over two years.

It was clear: they needed more than a band-aid fix. This was a full-on rescue mission.

What We Found in the Audit:

✕
Rankings slipping while competitors flew past
✕
Over $400k wasted on poorly structured campaigns
✕
Keywords were cannibalizing each other
✕
Google Ads spending a lot but not delivering results
✕
Organic search visibility was declining
✕
Needed more than a band-aid fix

From flatlining bookings to 4x growth

Before

Flatlining

Bookings

Plateaued despite spend

$400k+

Wasted

Over two years on ads

Slipping

Rankings

Competitors flying past

Declining

SEO

Poor organic visibility

After Partnership

400%

More Bookings

Massive growth

37%

Lower Costs

Efficient spend

147%

Traffic Growth

Organic surge

Optimised

Keywords

No cannibalization

From Empty Classrooms to Sold-Out Sessions

A strategic rescue mission over 6 months

Months 1-3

Rescue Their Rankings

Dug through the data to find what was actually working. Our SEO audit identified pages pulling their weight and those needing attention. Targeted high-value keywords competitors had missed, tightened on-page SEO, and fixed technical issues.

Months 4-6

Stop Wasting Ad Budget

Uncovered where $400k had been wasted over two years through mismanaged accounts. Split campaigns to avoid keyword cannibalization, improved targeting to hit the right personas, and adjusted bids. Every dollar started working harder.

Months 7-9

Ads That Spoke to Customers

Built ads that actually spoke to what customers cared about. Personalised copy for different audience segments, used dynamic keyword insertion for relevance, and scaled this across their multiple websites and brands throughout Australia.

Months 10+

Ongoing Optimisation

Continuous refinement and weekly performance reviews. Scaled what worked, cut what didn't. Results compounded over time as the strategy matured.

And now, the results

400%

more bookings

↓37%

lower ad costs

↑147%

organic traffic

$400K+

saved from waste

In just 6 months, bookings exploded by 400%. Their razor-sharp ads and strategic SEO didn't just boost traffic: they brought in the right people, filling up classes faster than ever.

And here's the kicker: we slashed their Google Ads spend by 37%. Instead of burning through cash, we tightened everything up with smarter phrase match keyword targeting and made sure every dollar worked harder.

On the SEO front, organic traffic shot up 147%. More eyes on the site, more clicks, and way more business. They went from blending in with the crowd to being the go-to in their market.

Customer engagement also increased by 59%. Better content, faster responses, and continuous PPC testing ensured ads kept improving week after week. For organisations looking to build internal capability after results like these, our digital marketing coaching programme helps teams take ownership of their growth.

With results climbing, customer service needed to keep pace. We introduced detailed feedback forms and streamlined responses, making sure every interaction was smooth and seamless.

Training providers and education businesses looking to scale enrollments can work with an experienced SEO consultant to build the organic visibility that compounds over time.

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