Mortgage Broker Marketing for More Leads

Agricultural finance broker's organic traffic got a 56% growth spurt

They were struggling to attract the right visitors. We revamped their site and messaging, and now they're bringing in the leads they've been hoping for — farmers and rural businesses who actually need their help.

56%

more traffic

159+

search results

↑37%

keywords ranked

49%

top 3 keywords

Aglend is a lifeline for farmers and rural businesses, offering loans that help them literally grow.

They specialise in agricultural finance and truly understand the ups and downs farmers face: unpredictable weather, shifting market prices, and seasonal cash flow pressure.

They don't just hand out money. Aglend partners with their clients to make sure that, season after season, they're moving forward.

The Challenge

We were getting clicks, but they weren't turning into the right opportunities. Farmers weren't finding us, and when they did, we looked like every other broker.

— Aglend

Aglend had just lost a key team member to illness. The company was feeling unsteady, morale was low, and they knew something had to change.

Their website hadn't been touched in years. A marketing audit confirmed it needed a fresh look and a stronger way to bring in quality leads. The clicks were there, but they weren't translating into the right opportunities.

Past marketing efforts had missed the mark. They needed stronger SEO consulting to reach the people who actually needed them: farmers and rural businesses looking for financial support.

What We Found in the Audit:

✕
Key team member lost to illness, leaving the company unsteady
✕
Website outdated and not generating quality leads
✕
Clicks coming in, but not converting to opportunities
✕
Previous marketing efforts missed the target audience
✕
Generic messaging that blended in with other brokers
✕
No clear positioning as agricultural finance specialists

From generic finance to agricultural authority

Before

Lost

Team Member

Internal instability

Outdated

Website

Not converting

Wrong

Audience

Not farmers

Generic

Messaging

Finance speak

After Partnership

55%

Traffic Growth

Organic visitors up

158+

Search Results

Pages ranking

48%

Top 3

Keywords ranked

36%

Keywords

More terms ranked

From Page 5 to Page 1

12 months of website, messaging, and SEO work

Month 1-2

Discovery & Audit

Before touching anything, we sat down with their team to understand what wasn't working. Jumping straight into fixes might seem faster, but without understanding the root problem, it's just a band-aid. That insight shaped everything we did next.

Month 3-4

Website Refresh

The old site felt dated and wasn't turning visitors into leads. We gave it a modern look while protecting their existing search rankings. Many businesses lose visibility during a redesign because they ignore SEO. We made sure that didn't happen.

Month 5-7

Messaging Overhaul

Their content wasn't speaking to farmers. We rewrote the copy to address real struggles: unpredictable weather, fluctuating prices, seasonal cash flow. No generic marketing fluff. When you're building long-term relationships, that understanding is everything.

Month 8-12

SEO & Content

We targeted keywords farmers were actually searching for, not just high-volume terms. At the same time, we kept the content human and conversational. Ranking high means nothing if visitors bounce because it feels robotic.

And now, the results

↑56%

more traffic

159+

search results

↑37%

keywords ranked

49%

top 3 keywords

Site traffic shot up by 56%, but the real win was the quality of that traffic. These weren't random visitors. They were people actively searching for agricultural finance solutions.

By prioritising relevance over sheer volume, we helped them attract the right audience. Clicks turned into meaningful interactions, not just bounces.

Their keyword footprint grew by 37%, and nearly half of those keywords now rank in the top three. We tracked the KPIs that actually matter to make sure every ranking translated into real enquiries.

And these wins aren't just short-term spikes. The changes we made have set them up for long-term growth, with SEO and content working together seamlessly. Finance brokers and advisory firms looking to grow their client base can explore our transparent pricing plans to find the right fit.

It's a strategy that keeps the momentum going: consistently attracting qualified leads, not just enjoying temporary boosts. Strategic keyword targeting across each page compounds those results over time.

Finance brokers looking to attract niche audiences through organic search can see what a structured approach looks like by browsing our digital marketing case studies across specialist industries.

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