Electronics Marketing Agency

Electronics buy-and-sell site pulled in 745% ROAS from Google Ads

They were dealing with messy ad setups and wasted budget. We fixed their structure, added dynamic features, and cleaned up their tracking. Now they're seeing higher clicks, lower costs, and way better results.

745%

ads ROAS

↓25%

cost per conversion

↑3.35%

conversion rate

↓21%

cost per click

iBuyXS is a US-based electronics buy-and-sell platform that moves surplus stock at scale. They're the middleman between global suppliers and major manufacturers.

Think bulk electronics from China landing with Apple and other big-name buyers. They handle the complex logistics so businesses get fair value for surplus inventory without the headache.

With over 30 years in the industry, they've built a reputation for keeping things simple, reliable, and efficient. No complicated processes, just results.

The Challenge

Our ads were running, but something wasn't right. Costs kept climbing and we couldn't figure out what was actually working.

— iBuyXS

When we got under the hood, the problems were clear. Overlapping keywords, confusing location targeting, and ad groups that were competing against each other. It was pushing costs higher and holding performance back.

The ads themselves needed work. No dynamic features like keyword insertion, no smart location targeting, no social proof to stand out. Big opportunities like dynamic search ads and advanced sitelinks were sitting untouched.

Tracking was outdated too, which meant they couldn't see what was actually driving results. A comprehensive marketing audit revealed it all: wasted budget, fewer conversions, and a ROAS that wasn't where it needed to be.

What We Found in the Audit:

✕
Overlapping keywords driving up costs unnecessarily
✕
Ad groups competing against each other
✕
Confusing location targeting setup
✕
No dynamic features or keyword insertion
✕
Missing dynamic search ads and sitelinks
✕
Outdated tracking hiding true performance

From breaking even to profitable growth

Before

Low

ROAS

Barely breaking even

High

CPA

Expensive conversions

Weak

Feed Quality

Basic product listings

Poor

Conversion Rate

Visitors not buying

After Partnership

745%

ROAS

Profitable ad spend

↓25%

Cost/Conv

More efficient conversions

↑3.35%

Conv Rate

More visitors converting

↓21%

CPC

Cheaper clicks

From Local Store to Online Market Leader

Heavy lifting upfront, then 18 months of refinement and compounding results

Month 1-2

Full Account Overhaul

We did the heavy lifting upfront. Reorganised ad groups to match actual search intent, separated 'buy' from 'buyer' keywords, consolidated overlapping campaigns, and stopped keyword cannibalisation. Introduced dynamic keyword and location insertion, added social proof to ad copy, and set up WhatConverts for proper tracking. The foundation was rebuilt from scratch.

Month 3-6

Testing & Refinement

With the structure in place, we started experimenting. Tested different headlines, tweaked bidding strategies, and monitored which ad variations drove the best results. Launched Dynamic Search Ads to capture traffic from keywords they weren't actively bidding on. Continuously refined tracking to ensure ROAS numbers reflected actual business results.

Month 7-12

Scaling What Worked

Fed the winning headlines and landing pages back into core campaigns. Cleaned up unnecessary conversion actions and aligned values with real outcomes. Adjusted budgets based on what was actually performing. The account started compounding on itself as we doubled down on proven strategies.

Month 13-18+

Ongoing Optimisation

Continued refining bids, testing new ad copy, and monitoring performance. Kept WhatConverts data clean so they always knew what was working. Regular check-ins to spot opportunities and catch underperformers early. The kind of steady, compounding improvement that turns a good account into a great one.

And now, the results

745%

ads ROAS

↓25%

cost per conversion

↑3.35%

conversion rate

↓21%

cost per click

When we started, their ads weren't delivering. But over the following months, the turnaround was remarkable. Every decision was guided by a Google Ads specialist who understood the B2B electronics buying cycle.

We cut cost per conversion by 25%. Lower costs meant they could bring in high-value bulk order buyers without overspending on every lead. Before scaling, we benchmarked budgets with a clear pricing structure to keep the engagement accountable.

Conversion rate improved by 3.35%. Continuous PPC testing kept the campaigns sharp and connected with the right people. Cost per click dropped 21%, stretching their budget further.

ROAS hit an impressive 745%. For every dollar in, more than seven came back. These numbers are what happens when you work with a dedicated eCommerce Google Ads agency who focuses on efficiency and relevance instead of just volume.

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