The Challenge
We'd tried three different freelancers over two years. Each one had a different approach, different tools, different excuses. Nothing was consistent, and we had no idea what was actually working.
— Clarewell Clinics Management
Rishabh had been trying to crack digital marketing for his sexual health clinic for years. He'd hired freelancers from Upwork, tried agencies that promised the world, and even attempted to run his own Google Ads campaigns.
The problem? Each freelancer started from scratch. There was no unified tracking — the kind of gaps a thorough digital marketing audit would have caught immediately. Money was being spent, but results were impossible to attribute.
When we came in, we didn't just run ads. We built the entire foundation: proper tracking, campaign structure, and — most importantly — strategized with Rishabh over several months on a complete website rebuild to improve conversion rates. We documented everything so his team could eventually take over and run it themselves.
14 months later, Clarewell's in-house marketer manages everything independently — a similar outcome to our dental practice partnership where we trained the team and stepped back. Our goal was always to make ourselves unnecessary — and that's exactly what happened.
What We Found in the Audit:
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Cycled through multiple freelancers — each with different approaches, none delivering consistent results
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No unified tracking system — couldn't tell what was actually driving appointments
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Google Ads budget being spent without clear ROI attribution
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Website wasn't optimized for converting visitors into bookings
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No documented processes — each freelancer started from scratch
