Criminal Law Marketing Agency
Defense Firms Get 3X More CasesWith Ads + SEO in 90 Days
DUI and felony intakes shouldn't depend on luck or a bloated ad account. Hand the Google Ads rebuild to a team that tracks signed cases, blocks junk traffic, and reports what actually retained.
Every junk defense click is money
you'll never get back
You're not running ads for traffic. You're running them because you need retained clients after arrests, DUIs, and charges that can't wait. Yet every day the budget disappears on curiosity searches, out-of-area clicks, and bots. No new cases. No clear return. Just a rising ad bill that feels like a donation.
That's not Google Ads failing. It's usually a loose structure and weak tracking. When criminal defense campaigns target the right charge searches and every call is logged, you finally see ads that pay you back in signed cases.
As Featured In
Why criminal defense firms trust us with their marketing
Aviv
Business Owner
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November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Aviv
Business Owner
November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Here's what most criminal
agencies get wrong
Too many shops dump every DUI, felony, and misdemeanor keyword into one ad group, layer Performance Max on top, and call it a strategy. That burns high CPCs on the wrong searches and hides which charge themes actually retain.
You see, Quality Score, match types, and geo exclusions decide whether a criminal defense account survives. Pair that with proper on-page SEO and you stop paying twice for the same intent. We also install Fraud Blocker so competitor clicks stop looking like demand.
It can be frustrating, and you're ready for someone to take over and finally make the numbers make sense. Imagine clear reports tied to signed cases, not screenshots of clicks that never called back. Our DRD Law case study shows 1,235 leads at $59 CPL with 598% organic growth. That sits inside our broader law firm marketing work, next to niches like immigration and paid search through our lawyer PPC process.
Why JRR Marketing over an agency?
 | ||||
|---|---|---|---|---|
| Google Ads done-for-youGoogle Ads done-for-you | ||||
| SEO coaching & trainingSEO consulting & team training | ||||
| You own everything | ||||
| Tracks real sales | ||||
| Tracks CACTracks acquisition cost | ||||
| Flat fee (no commissions) | ||||
| Dedicated strategist | ||||
| 100% custom strategy | ||||
| A/B tests every 2 wksFortnightly split tests | ||||
| Readable reportsReports you'll actually read | ||||
| Unlimited ads + adviceUnlimited ads requests + SEO advice | ||||
| Same-day responses | ||||
| Can train your staff | ||||
| AI & securityAI & security consulting | ||||
| Pricing |
Start getting better criminal defense case flow
in 3 simple steps…
1. Tell us about your defense practice and intake goals
Share your charge mix, markets, and what a signed case is worth. We need that before we touch keywords or budgets.
2. Get a clear criminal law marketing plan
Opt in for a simple plan covering Google Ads structure, tracking, and which searches to kill so junk clicks stop draining spend.
3. Watch signed-case leads replace wasted clicks
We run the account with Fraud Blocker, WhatConverts call tracking, and weekly 1:1s so you know which keywords are billing cases.
If we don't beat your current results within 90 days, you'll get 100% money back, guaranteed.
If we don't outperform your current marketing agency or in-house marketing team within the first 90 days, we'll give you your retainer fees back. Only applies to those who pay 90 days upfront and in their first 90 days.
Why defense firms trust us
with their marketing budgets
More signed cases, less wasted defense budget
Tired of unpredictable intake from organic alone? A tailored Google Ads strategy puts your firm in front of DUI and criminal defense searches that hire, while Fraud Blocker and call tracking keep costs honest.
Reach charge searches that hire
Stop paying for curiosity browsers. We target high-intent criminal defense searches by charge theme and location so budget follows signed-case potential.
Fraud Blocker on every account
Defense accounts attract click fraud and competitor tapping. Fraud Blocker ships on every Google Ads account we manage so junk traffic stops eating budget.
Reporting tied to case value
WhatConverts call tracking plus our stats dashboard show which keywords and campaigns produce retained cases, not just form fills.
Questions we get asked about
criminal law marketing
A criminal law marketing agency helps defense attorney and criminal defense attorney practices get in front of people searching after a charge, then proves which clicks turn into signed retainers.
At JRR that means Google Search and SEO only. No Meta ads, no cold email. We build charge-themed campaigns, install Fraud Blocker and WhatConverts tracking, and report on cost per lead against case value, not vanity impressions.
If you want the broader legal offer first, see our law firm marketing agency page.
If you need case flow this quarter, start with PPC. SEO compounds, but it rarely fills the calendar in the first 30 days.
Most criminal defense firms we audit are already wasting paid search on informational searches and out-of-area clicks. Fix that funnel first, then layer SEO so organic rankings catch up while ads carry intake. Paid campaigns also need to follow Google's legal requirements policy in every city you target.
For a paid-search-only deep dive, our lawyer PPC agency page covers how we structure legal accounts.
Google's Local Services Ads can help in some markets, but they're not a substitute for a clean Search account. You still need tracking, negatives, and reporting tied to signed cases.
We focus on Google Search and SEO first because that's where we can prove CAC against retainers. If LSAs fit your market later, we'll say so.
Day one is still structure, Fraud Blocker, and call tracking on the law firm website and ads stack.
Paid search can show early lead signals within days once tracking is live. Consistent signed-case volume usually takes several weeks while we cut waste and feed the algorithms cleaner conversion data.
SEO for competitive criminal defense terms is slower. Plan on months, not days, for city or charge rankings.
We work under a 90-day performance guarantee for clients who pay 90 days upfront. See how the engagement works.
Track to signed cases and case revenue, not just form fills. A cheap lead that never retains isn't a win.
Every account we manage gets WhatConverts call and form tracking plus our stats dashboard so you can see CAC, CPL, and channel ROI. Fraud Blocker sits on the account to stop bots and competitor clicks from polluting those numbers.
If your current agency only shows clicks and impressions, that's the first gap we close.
Yes, when it's built around real charge intent and paired with paid search that covers the gaps. SEO alone is slow in competitive metros, but it compounds once the site and content map match how people search after an arrest.
We use ads to fill intake while SEO climbs. That's how you avoid waiting a year for organic alone.
Our Chicago criminal defense case study grew organic traffic 598% over 12 months alongside paid lead flow.
Yes. Read the DRD Law case study: 1,235 leads at $59 CPL, $197 CAC, and 598% organic growth.
We also publish family and immigration law firm case studies if you want sibling proof.
Browse the full case study library before you hire.
Ask how they track signed cases, what they exclude from campaigns, and whether they run Meta for criminal defense. Vague promises and day-one guarantees without seeing your account are red flags. We keep creative inside Google's Misrepresentation policy so ads don't over-promise outcomes that get accounts limited.
We show you the rebuild plan before a retainer. Weekly 1:1s with Josiah, Fraud Blocker on every account, and reporting tied to intake, not screenshots of dashboard vanity metrics.
If Google is the wrong channel for your market, we'll say so rather than take a retainer that won't pay back.