Back to Case Studies

eCommerce Home Décor Case Study

From struggling sales to $70k months and 669% return on ad spend

This home décor brand had beautiful products but broken marketing. We rebuilt their ads from the ground up and turned every dollar into nearly seven.

Stylish home décor interior

669%

ads ROI

355%

more sales

35%

decreased CPA

$70k+

monthly revenue

Stylish home décor interior

Note: This client preferred to remain anonymous but kindly allowed us to share their results.

This home décor brand creates beautiful, curated pieces that transform houses into homes. From statement furniture to finishing touches, their products bring warmth and personality to any space.

Their customers love the quality and design aesthetic. The problem was never the product: it was getting the right people to find them online.

After being let down by multiple agencies and freelancers, they needed a partner who could finally fix what was broken and build something that actually worked.

The Challenge

We'd already spent loads of time and money on two agencies and some freelancers. Yet, nothing clicked. We had no idea what was working and what wasn't. We were starting to doubt if Google Ads could even work for us.

— Home Décor Brand Owner

At first, they just needed help with their ads. They'd already invested significant time and money into two agencies and several freelancers. Yet nothing was clicking.

Conversion tracking wasn't set up properly, so they had no idea what was driving sales and what was wasting budget. A comprehensive marketing audit confirmed every decision had been a wild guess.

Their targeting wasn't dialled in either. It was too broad and missed the mark completely. They needed a dedicated eCommerce Google Ads agency with a clear focus to reach the right people.

They were frustrated, overwhelmed, and starting to doubt if Google Ads could even work for their business.

Nothing was optimised, so their costs kept climbing while results stayed flat. They were stuck in a cycle: spending more and more, but getting nothing back.

What they needed wasn't just another agency. They needed someone to fix the chaos, make a plan, and finally get their ads on track.

What We Found in the Audit:

  • Two agencies and multiple freelancers with nothing to show for it

  • Conversion tracking broken: no reliable data on what was working

  • Targeting too broad: budget wasted on the wrong audiences

  • No visibility on true return on ad spend

  • Rising costs with flat results: stuck in a spending cycle

  • Needed someone to fix the fundamentals before scaling

From agency failures to predictable eCommerce growth

Before

2

Failed Agencies

Plus freelancers who didn't deliver

Broken

Tracking

Conversion data was unreliable

Broad

Targeting

Budget wasted on wrong audience

???

True ROAS

No visibility on real returns

After Partnership

669%

ROAS

Every ad dollar multiplied

355%

Sales Growth

Revenue transformation

-35%

CPA

Lower cost per acquisition

$70k+

Monthly

Consistent revenue

From Stagnant Sales to Scaling Online

A two-year partnership built on strategy, not quick fixes

Step 1

Fixed tracking so decisions weren't a guessing game

Without proper conversion tracking, they couldn't tell what was driving sales. We set up enterprise-level tracking with detailed conversion actions, mapped customer journeys, and synced all analytics tools. Now they could see which keywords led to actual sales and move budget toward ads that brought in real buyers.

Step 2

Focused targeting on the right audience

Their ads were aimed at anyone with a blank wall. Too broad, too random. We dug into their marketing persona and targeted design-focused buyers actively searching for stylish, modern home upgrades. We added intent-based keywords to focus on people already looking for what they sold.

Step 3

Reworked ads to connect with what people cared about

Their old ads were dull and generic. We started fresh, writing copy that spoke to their audience's needs and desires. We focused on the emotional side of home décor: creating a space that feels personal and unique. We tested tonnes of variations to find messaging that clicked.

Step 4

Added value with content and SEO

We created blog posts and guides home décor enthusiasts would love: tips like 'How to Style a Minimalist Living Room' packed with keywords people were searching for. This brought organic traffic, positioned them as experts, and created a cycle where people found the brand through helpful resources and came back ready to buy.

And now, the results

669%

ads ROI

355%

more sales

35%

decreased CPAs

$70k+

MoM revenue

Marketing result 1
Marketing result 2
Marketing result 3
Marketing result 1
Marketing result 2
Marketing result 3
Marketing result 1
Marketing result 2
Marketing result 3

When we started, their return on ad spend was stuck in a cycle of low returns and wasted cash. Once we got things running right, the turnaround was massive.

Their ROAS shot up by an unbelievable 669%. Every dollar they spent on ads brought back nearly seven. Understanding how Performance Max campaigns work was key to scaling reach across Search, Display, and YouTube. They went from doubting Google Ads to making it one of their biggest growth drivers.

Sales jumped too, soaring over 350%. For a brand that struggled to get traction before, this helped a lot. They didn't just get more orders. It was the right people buying because they truly loved the products.

With targeting and messaging perfectly aligned, tracking the right marketing KPIs meant every decision was data-driven. Working with a dedicated Google Ads specialist ensured the campaigns were structured for long-term compounding, not just short-term wins.

Home décor and lifestyle brands looking to turn beautiful products into predictable revenue can start with an SEO consultant to build the organic visibility that sustains growth beyond paid ads.

More success stories

How this cabinet maker went from $0 to 6-figure annual sales

How this cabinet maker went from $0 to 6-figure annual sales

How this electronics retailer achieved 745% ROAS

How this electronics retailer achieved 745% ROAS

How this NDIS provider went from $0 to $3M annual revenue

How this NDIS provider went from $0 to $3M annual revenue

How this manufacturer gets 838% more ROAS with ~$29 CPL

How this manufacturer gets 838% more ROAS with ~$29 CPL

This learning disability centre got a 150% surge in sign-ups

This learning disability centre got a 150% surge in sign-ups

How this local home services company got an extra 5-figure sales every month

How this local home services company got an extra 5-figure sales every month

How this CPR training provider reached +400% growth in 6 months

How this CPR training provider reached +400% growth in 6 months

How this health clinic gets +210% more bookings with targeted marketing

How this health clinic gets +210% more bookings with targeted marketing

How this med spa achieved 210% more bookings with strategic Google Ads

How this med spa achieved 210% more bookings with strategic Google Ads

How this window tinting business achieved 450% ROAS with Google Ads

How this window tinting business achieved 450% ROAS with Google Ads

How this Japanese head spa got 844% ROAS and 211% more bookings

How this Japanese head spa got 844% ROAS and 211% more bookings

How this home decor brand achieved 669% ROAS and 355% more sales

How this home decor brand achieved 669% ROAS and 355% more sales

How this plumber saves 86% on cost per lead with targeted campaigns

How this plumber saves 86% on cost per lead with targeted campaigns

How this mortgage broker grew organic traffic by 56% with SEO

How this mortgage broker grew organic traffic by 56% with SEO

How this dental practice achieved 902% ROI and $500k new revenue

How this dental practice achieved 902% ROI and $500k new revenue

How this agent got 400% more consultations with effective immigration law firm marketing

How this agent got 400% more consultations with effective immigration law firm marketing

How this fence company generated $250k+ in revenue with targeted ads

How this fence company generated $250k+ in revenue with targeted ads

How this sports psychologist grew 340% more consultations

How this sports psychologist grew 340% more consultations

Ready to scale your online store?

Book a free strategy call and let's grow your eCommerce revenue.

Book Free Call