Event Marketing Agency

Event company generated $295K in pipeline value in just 30 days

Turnaround had been running their own marketing for years across the UAE and GCC. Within 30 days of partnering with us, they doubled their total leads and saw a 75% jump in quotable opportunities — turning clicks into real revenue conversations.

lead volume

75%

more quotable leads

$295K

pipeline in 30 days

30 days

timeframe

Turnaround corporate team building event in Dubai

Turnaround is a corporate team building and events company that operates across the UAE and wider GCC region.

They design and deliver bespoke team building experiences for some of the biggest brands in the Middle East — from half-day workshops to multi-day retreats that bring teams closer together.

After years of managing their own marketing in-house, they were ready to hand the reins to someone who could match their ambition. They just needed to find an agency they could actually trust.

The Challenge

We'd been doing our own marketing for years. We wanted to hand it over, but we couldn't find an agency we were willing to trust with our business. Then we found Josiah's team.

— Turnaround

Turnaround had been running their own Google Ads and marketing for a long time. They knew the basics, but they also knew they were leaving money on the table.

One of the biggest headaches was tracking. In the UAE market, attribution can be tricky — there was no single source of truth for where leads were coming from, which made it nearly impossible to know what was actually working. Fixing this started with establishing clear lead attribution metrics across every channel.

They'd spoken to other agencies before but never felt confident enough to let go of the reins. They needed someone who understood their business, their market, and their brand — not just someone who could push buttons in an ad platform.

What We Found in the Audit:

✕
No single source of truth for revenue or lead tracking
✕
Years of in-house marketing with diminishing returns
✕
Previous agencies hadn't earned their trust
✕
Generic ad copy that didn't reflect Turnaround's brand
✕
Budget bleeding on underperforming keywords with no negative keyword strategy
✕
Landing pages weren't converting — cluttered layout and no trust signals

From DIY marketing to a structured lead pipeline

Before

DIY

Marketing

Years of in-house

None

Tracking

No source of truth

Generic

Ad Copy

Not converting

Wasted

Budget

Poor keywords

After 30 Days

Lead Volume

Month on month

75%

Quotable Leads

More qualified

$295K

Pipeline

January quotes

126

Leads

January total

From Slow Months to Doubled Lead Volume

A focused 90-day sprint to fix the foundations and scale

Month 1

Audit & Cleanup

We went through every campaign and cut keywords that were bleeding budget with nothing to show for it. Paused the duds, tightened up the negative keyword lists, and stopped the waste before doing anything else.

Month 1–2

Ad Copy & Sitelinks Overhaul

Rewrote ad copy to match Turnaround's brand and what actually converts. Added action-oriented sitelinks like 'Get a Fast Quote,' 'Talk To An Expert,' and 'Team Success Stories' — giving people clearer paths to take action.

Month 2

Landing Page Optimisation

Cleaned up the subdomain layout — less clutter, clearer messaging, better flow. Added trust signals and set up country-specific phone numbers for UAE and Saudi Arabia so leads could reach the right team directly.

Month 2–3

Tracking & Bidding Fixes

Fixed missing conversion tracking tags and dialled in the bidding strategy so we weren't leaving conversions on the table. Every dollar now had a clear line of sight to a result.

And now, the results

lead volume

↑75%

quotable leads

$295K

quote pipeline

126

leads (January)

In December, Turnaround generated 61 leads and 12 quotable opportunities, with a total quote value of $278,409. Solid — but we knew there was more in the tank. It started with a thorough digital marketing audit that surfaced every wasted dollar and missed opportunity.

By January, just 30 days later, that jumped to 126 leads and 21 quotable opportunities — with a quote pipeline worth $295,460. That's a 2x increase in total leads and a 75% jump in the ones that actually matter.

It wasn't one big swing. It was a series of smaller, compounding fixes: cutting wasteful PPC spend, rewriting copy to match the brand, adding trust signals to landing pages, and setting up country-specific phone numbers so leads got to the right person fast.

The combo meant more people filled out forms — and when they did, they were talking to the right person within hours instead of days. That speed-to-lead made all the difference. For UAE-based event companies looking for this kind of structured growth, our digital marketing consultant Dubai hub covers the full range of services available in the region.

When you pair a strong Google Ads strategy with landing pages that actually convert, the results speak for themselves. And for Turnaround, this is just the beginning. B2B events and corporate services companies ready to hand over their marketing can explore our outsourced CMO services for a full strategic layer.

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