Fence Marketing Agency Case Study

Fence company generates $102K in value and 366% more clicks

Their online presence transformed from static to scalable. With a full site rebuild, keyword-driven SEO, and refined Google Ads campaigns, Mr. Fence It achieved $102K in conversion value, 76% more leads, and stronger visibility across local searches.

↑366%

organic clicks

↑76%

ad conversions

↑76.8K

more impressions

$102k

value generated

Beautiful white fence with colorful garden

Mr. Fence It is a Lafayette-based fence contractor known for dependable service and genuine care for local families and businesses.

The team takes pride in doing the job right the first time. Whether it's a small backyard repair or a large commercial installation, they deliver.

Beyond building fences, they focus on clarity, communication, and reliability. Their commitment to quality creates spaces that feel secure, private, and welcoming.

The Challenge

We had steady jobs and a good reputation, but growth had plateaued. Referrals only take you so far.

— Mr. Fence It

Before working with us, Mr. Fence It was in a familiar spot: steady jobs, good reputation, but limited growth. Most leads came from referrals, which worked for a while but capped their reach.

Their website wasn't pulling in local search traffic. Without proper SEO consulting, they showed up for broad searches instead of high-intent ones that drive calls and quotes. A full marketing audit was the first step to finding the gaps.

Their Google Ads campaigns had the same issue. Campaigns mixed locations and services, bringing clicks but few real inquiries. The spend was there, but the return wasn't. They didn't need more noise. They needed a system that connected effort to results.

What We Found in the Audit:

✕
Referral-dependent growth limiting scale
✕
Website not optimised for local search traffic
✕
Ranking for broad terms instead of high-intent keywords
✕
Ad campaigns mixing locations and services
✕
Clicks without real inquiries or conversions
✕
No clear system connecting spend to results

From budget drain to revenue machine

Before

High

Ad Spend

But low return on investment

Generic

Targeting

Reaching wrong audience

Weak

Landing Pages

Low conversion rates

Tracking

Couldn't measure ROI

After Partnership

$250k+

Revenue

Direct from ads

65%

Lower CPL

Cost per lead reduced

More Leads

Qualified enquiries

189%

ROAS

Return on ad spend

From Expensive Leads to Profitable Ads

We started by slowing down to see the full picture. The issue wasn't one big problem but a mix of small leaks across their website, SEO, and ads. Our goal was to make every click count.

Step 1

Rebuilt the Site Around Real Search Intent

We transformed their website from a static brochure into a conversion-ready engine. Each fence type got its own installation and repair page, built around how people actually search. Focused copy, structured layouts, and strong calls to action made it easier for visitors to find what they needed and reach out.

Step 2

Defined the Ad Structure for Precision

Their old campaigns mixed everything under one roof. We split them into targeted ad groups by service and location, matching every ad to its most relevant page. This cut wasted spend and sent traffic that was ready to book. Ad copy focused on what mattered: security, timing, and trust.

Step 3

Expanded Reach with Layered Campaigns

Once the core system worked, we scaled with intention. Brand campaigns protected their name. Competitor ads captured nearby interest. General Service and Performance Max campaigns widened awareness. Together, these built steady visibility and predictable lead flow while keeping costs efficient.

And now, the results

↑366%

organic clicks

↑76%

ad conversions

↑76.8K

more impressions

$102k

value generated

After the rebuild and campaign updates, the numbers told a clear story. Website clicks grew from 88 to 410, a 366% increase, while impressions nearly doubled to 36.6K.

More people were finding Mr. Fence It online through searches that actually matched their intent. Each service got its own conversion-focused landing page. Those visitors were local homeowners ready to get quotes and start projects.

Their Google Ads followed the same upward trend. From March 2024 to November 2025, campaigns generated 495 conversions and more than $102K in total value, showing that the system was bringing in real business.

CTR climbed steadily too, hitting 17% on brand ads and nearly 10% on service campaigns. Each ad reached people who were already interested, not just passing by.

Even with more reach and higher value, costs stayed efficient. The average CPC held around $5.90, proving every click was being used well. We measured progress against the KPIs that drive real growth, not vanity metrics.

With stronger visibility, reliable leads, and data that backs every decision, Mr. Fence It now has a digital foundation built for steady, confident growth. Trade businesses looking for a predictable system like this can review our service pricing to find the right plan.

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