Home Services Marketing Agency Case Study

How this home services company added 5-figure months

They had low visibility and a site that wasn't doing them any favours. We hit refresh with SEO, smart ads, and a conversion-focused site that's now turning clicks into cash, month in and month out.

↑40%

organic traffic

↑60%

ranked keywords

↓31.5%

cost per lead

5-digit

MoM sales

Home services professional cleaning gutters

Green T Services is a family-run business that's been serving Chicagoland since 2007. What started as a one-truck operation has grown into a local favourite with thousands of clients.

With 16 years of experience, a team of hundreds, and a 5-star reputation they're proud of, they've earned the trust of homeowners across the region.

From lawn care to carpet cleaning, they handle it all. Every project is safe, affordable, and actually worth it.

The Challenge

We had the team, the skills, and loyal customers. But new customers weren't finding us the way they used to.

— Green T Services

Green T had everything in place: the experience, the crew, and a solid base of repeat clients. But their local strategy hadn't kept pace.

Their branding felt a little dated, and their website wasn't doing them any favours. Visitors landed, looked around, and left. It wasn't converting the way it should.

They weren't showing up on Google where it mattered, which made it easy for competitors to get ahead. They needed a brand refresh, smarter SEO consulting, and Google Ads management that would actually put them in front of the right people.

What We Found in the Audit:

✕
Website not converting visitors into leads
✕
Branding felt outdated and uninspiring
✕
Low visibility on local Google searches
✕
Competitors outranking for key services
✕
No clear tracking between spend and results
✕
Missed opportunities from organic search

From seasonal dips to consistent five-digit months

Before

???

Lead Flow

Seasonal dips

$78

Cost Per Lead

Eating margins

Conversion

Not converting

None

Attribution

No tracking

After Partnership

207%

Conversions

Calendar full

$53.77

Cost Per Lead

31.5% savings

Conversion

Optimised site

Full

Attribution

Every lead tracked

From Rising Costs to Lower CPL

A complete digital glow-up that delivers results

Phase 1

Website That Converts

Built a sleek, fast-loading site optimised for every device. Each service got its own dedicated page with clear info and strong CTAs. Copy was rewritten to speak directly to client pain points.

Phase 2

Ads That Don't Burn Cash

Launched targeted campaigns to reach people ready to book. Used dynamic keyword insertion to boost relevance and cut costs. Fine-tuned bids so every dollar worked harder.

Phase 3

Local SEO Dominance

Deep keyword research and competitor analysis to find high-value terms. Built a topical authority map around core services. Optimised meta tags, headers, and images across every page.

Phase 4

Ongoing Optimisation

Continuous refinement of what's working. A/B tested headlines and landing pages. Full attribution showing clear ROI on every campaign. 5-digit months, consistently.

And now, the results

↑40%

organic traffic

↑60%

ranked keywords

↓31.5%

cost per lead

5-digit

MoM sales

Our SEO and content strategies delivered. Organic traffic climbed 40%, and these weren't random visitors. They were homeowners actively searching for lawn care and home services in Chicagoland. We tracked what mattered using the right marketing KPIs to guide every decision.

Ranking keywords jumped from 812 to 1.4k, a 60% increase. More top-three positions. More visibility when it matters most. Knowing how many keywords to target per page made each one count.

On the paid side, sharper targeting made every dollar work harder. Cost per conversion dropped 31.5% to $53.77. Conversions jumped 207% to 1.78k. The ads brought in customers who were ready to book, not just browse.

Green T Services now sees consistent 5-digit sales every month. Organic traffic brings in steady leads. Optimised ad spend fills the gaps. The revenue is predictable, and the business can finally plan for growth instead of reacting to slow seasons. Home services companies ready to invest in a proven system can review our pricing plans to find the right fit.

Home service businesses across the US and Australia can browse our full digital marketing case studies to see how the same system drives predictable revenue in different local markets.

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