The Challenge
The recent work on the website has been great, and we have definitely seen an increase in leads since working with your team, which we really appreciate.
— Exclusive Tents
Exclusive Tents had been making luxury glamping tents for over 40 years. Their products sold themselves at trade shows. Word of mouth kept the phone ringing. But word of mouth has a ceiling — and they knew it.
They were running Google Ads and getting traffic. But something wasn't adding up. Enquiries were trickling in, not flooding in. The ads looked active on paper, but broken tracking meant nobody could say which campaigns were driving real buyers — and which were just burning budget.
That's where we came in. A comprehensive marketing audit peeled back the layers and found the real problems: spend locked into the wrong geographies, keywords attracting tyre-kickers instead of resort developers, and broken tracking that had been quietly hiding the truth for months.
What We Found in the Audit:
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Ad spend locked into low-value regions while key international buyers went untouched
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Healthy website traffic masking a near-empty enquiry pipeline
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Broken tracking meant months of ad spend with no clear winner
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No visibility into which campaigns were driving real buyers vs. tyre-kickers
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Word of mouth had hit its ceiling — paid search was untapped
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A proven product with zero scalable acquisition channel in place
