Manufacturing Marketing Agency

Updated March 2026

Trailer manufacturer hitting 20-43x ROAS from Google Ads

They weren't running ads before and wanted to give it a shot. We built their strategy from scratch and got them up and running. Now they're pulling in better leads than ever, at a fraction of the cost.

9,012

total leads generated

~$1M

monthly revenue

20-43x

ROAS range

~$31

cost per lead

Xtreme Trailers launched a couple of years ago with one mission: build tough trailers for everyday Aussies.

They focus on making reliable, durable trailers that can handle anything you throw at them. Whether you need a simple box trailer or something heavy-duty like a hydraulic tandem, they've got you covered.

Over the years, they've earned a strong reputation by actually listening to what people need and delivering products that last.

The Challenge

We'd seen what Josiah did for our sister company. When it came time to launch our own ads, there was no question who we'd call.

— Xtreme Trailers

Xtreme Trailers came to us before they'd spent a single dollar on Google Ads. Their competitors were already running campaigns, and they didn't want to be left behind. They needed a strategy built from scratch.

They'd seen how we'd delivered results for their sister eCommerce Google Ads company and trusted us to replicate that success. The goal was ambitious: increase sales by 30% month-on-month and fill their pipeline with phone calls from serious buyers.

The challenge wasn't just launching ads. It was building campaigns with an experienced Google Ads specialist that showcased their quality trailers, reached the right audience, and made every dollar count. For manufacturers wanting a senior strategic layer without the overhead, an outsourced CMO approach is often the smartest first move. We stepped in to make it happen.

What We Found in the Audit:

✕
No existing Google Ads presence or historical data
✕
Competitors already running established campaigns
✕
Ambitious 30% month-on-month growth target
✕
Needed campaigns optimised for phone calls
✕
Required full strategy built from the ground up
✕
High expectations based on sister company results

From underperforming ads to a consistent lead generation machine

Before

Low

Visibility

Hidden from ideal buyers

Sporadic

Enquiries

Inconsistent leads

Broad

Targeting

Not reaching right audience

Weak

Online Presence

Website not converting

After Partnership

9,012

Total Leads

All-time leads generated

~$1M

Monthly Revenue

Consistent growth

20-43x

ROAS Range

Exceptional returns

~$31

Cost Per Lead

Highly efficient spend

From Trade Shows to Digital Lead Gen

A 2.5-year partnership built on continuous optimisation and compounding results

Month 1-3

Marketing Audit & Brand Protection

We started by stepping back to understand the full picture. What were they trying to achieve? Who were they targeting? Once we mapped out the strategy, we launched a dedicated brand campaign. This protected their name from competitors trying to swoop in and steal high-intent traffic. Anyone searching for Xtreme Trailers found them first.

Month 4-8

Product-Specific Ad Groups

Their trailers range from small box trailers to heavy-duty hydraulic beasts. Instead of one catch-all campaign, we segmented by trailer type. Each ad group got tailored messaging, keywords, and landing pages. Someone looking for a boat trailer isn't hunting for a tandem hauler. This avoided keyword cannibalisation and meant no wasted budget.

Month 9-18

Performance Max Expansion

We rolled out PMAX campaigns to find buyers across search, display, YouTube, and Gmail. Machine learning did the heavy lifting, reaching people even when they weren't actively hunting for trailers. This kept Xtreme Trailers visible throughout the entire customer journey, from first glance to final purchase.

Month 19-30+

Scaling & Promotional Campaigns

Whenever they rolled out promotions, we jumped in fast. Timing is everything. We synced their ad strategy with their marketing calendar so deals reached buyers ready to act. From ~30 leads a week at launch to nearly 1,000 leads a month now, the compounding results speak for themselves.

And now, the results

Note: The 9,012 lead total is cumulative since June 2023. The screenshots below are from over 12 months ago — current results are even stronger.

9,012

total leads generated

~$1M

monthly revenue

20-43x

ROAS range

~$31

cost per lead

What started as a brand new Google Ads account has turned into one of our longest and most successful partnerships. Over 2.5 years, we've built something extraordinary together. Understanding how Performance Max campaigns work was crucial for scaling across channels.

Back when we started, they were getting around 30 leads a week. Now? We're generating 800+ enquiries per month — phone calls and web forms from genuine buyers ready to purchase. Since June 2023, we've generated a total of 9,012 leads for Xtreme Trailers.

The efficiency keeps improving. At roughly $31 per lead, they're paying a fraction of what competitors spend. And the ROAS? Over the life of the account we've hit 20x to 43x returns across campaigns. Some weeks we see numbers that don't even seem real.

Revenue tells the full story. They're pulling in close to $1 million per month. From zero ad spend to seven-figure months. The early investment in a brand campaign protected their name and compounded results over years.

Manufacturers and product businesses scaling from zero to seven figures can review our digital marketing case studies to see what a build-from-scratch strategy looks like in practice.

For manufacturers who need senior marketing leadership without the full-time overhead, digital marketing coaching gives you direct access to strategic guidance on a flexible basis.

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