Plumber Marketing Agency Case Study

Local plumber got flooded with leads for 86% less

Priority 1 Plumbing had the skills to fix any leak, but their marketing was the one draining money. So we built a system that flooded them with quality leads.

347%

return on ad spend

86%

lower cost per lead

33-50%

conversion rate

~$58

per lead

Priority 1 Plumbing has been serving Brisbane homeowners for over 25 years. From blocked drains and burst pipes to hot water systems and gas fitting, they handle it all.

They've built their reputation the old-fashioned way: showing up on time and doing the job right. No shortcuts. No callbacks. Just quality work from tradespeople who've seen every plumbing problem Brisbane can throw at them.

Over the years, they've tried multiple agencies to grow their lead flow. Some promised the world. None delivered. They needed someone who actually understood how to turn ad spend into real jobs.

The Challenge

We'd been burnt so many times. Agencies in India, the Philippines, Australia. Everyone promised results, nobody delivered. By the time we found you, we were paying $500 per lead and ready to give up.

— Priority 1 Plumbing

After 25 years in plumbing, the team at Priority 1 knew their trade inside out. But marketing? That was a different story. They'd tried everyone: cheap freelancers overseas, local agencies, even DIY campaigns.

Every time, the same result. Time wasters. Empty promises. Money disappearing into accounts running nothing but broad match keywords with zero tracking. $500 per lead with no idea which ones actually converted.

By the time they came to us, the trust was gone. But after seeing our digital marketing case studies, they decided to give it one more shot. We had one chance to prove this could actually work.

What We Found in the Audit:

✕
Paying $500 per lead with no ROI tracking
✕
Burnt by multiple agencies (local and offshore)
✕
Campaigns running only broad match keywords
✕
No visibility on which leads converted to jobs
✕
Years of wasted spend and broken promises
✕
Deep distrust of marketing agencies

From $500 per lead to $58 with real tracking

Before

$500

Per Lead

Bleeding money

Broad

Match Only

No targeting

Burnt

Trust

Multiple agencies failed

???

ROI

No tracking

After Partnership

347%

ROAS

Every dollar working

86%

Lower CPL

Massive savings

33-50%

Conversion

High quality leads

$58

Per Lead

Predictable cost

From Bleeding Budget to Booked Solid

A nearly 2-year partnership built on trust and results

Months 1-3

Rebuild from Scratch

Audited the mess using a structured <a href="/digital-marketing-audit-services" class="text-foreground underline-gold hover:opacity-80 transition-opacity">marketing audit</a> process. Replaced broad match keywords with targeted exact and phrase match. Built proper conversion tracking so we could actually see what was working.

Months 4-8

Landing Pages & Copy

Created dedicated landing pages for emergency plumbing, blocked drains, and hot water. Rewrote ad copy to speak directly to homeowners in a panic. Leads started flowing.

Months 9-18

Scaling & Seasons

Navigated seasonal fluctuations together. Ramped up for busy periods, pulled back when needed. Hit 347% ROAS with leads dropping from $500 to $58.

Month 19+

The Return

Sky tried another agency for a month. Came back within weeks. Turns out, the grass wasn't greener. Now approaching 2 years together and counting.

And now, the results

347%

ROAS

↓86%

lower CPL

33-50%

conversion rate

$58

per lead

Within 14 days, Priority 1 Plumbing watched their lead costs drop by 82%. We trimmed their cost per conversion down to around $58, a massive 86% reduction from the $415 they were bleeding before. Switching from broad match to phrase match keywords was one of the biggest wins.

We didn't just fix their leaky wallet. We unclogged their lead flow too. High-quality leads started coming through at a 33-50% conversion rate, depending on the season. Building the right landing page experience played a huge role in that.

Those measly clicks on their old broad match campaigns? Gone. We turbocharged their click-through rates, hitting 16% some weeks. Their return on ad spend now sits comfortable at 347%.

They loved the results so much, they signed up for our Unlimited Plan. With more tools at our disposal, we boosted their online presence even further.

Now, Sky doesn't just understand where his marketing money goes. He's practically swimming in new customers. And after nearly two years together, he's not going anywhere.

Tradespeople and service businesses ready to stop guessing and start growing can work with a dedicated Google Ads specialist to build the same kind of results-first system.

4.8 stars out of 116 reviews