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Outsourced CMO services
Save $100,000s Every Year With A Fractional CMO
It can be tough to navigate through the complexities of online marketing. Not only do you need to understand what works and why, but you also stay up-to-date on all the latest industry trends and strategies. That's where an outsourced CMO comes in.
Confidently scale your business to get more customers and sales
Dear business builder, it’s tough. Not being able to confidently hire an in-house team without having a cold shiver down your spine. You get that feeling that everything could go wrong, and you’d go into debt. Although you’re ready for relentless growth, forking out $170,000 for a CMO isn’t what you had in mind. What if there was a more risk-free way to scale your business without sacrificing your hard-earned revenue on an unproven chief marketing officer? Enter outsourced CMO services. The concept is simple. You’d get the same expertise and leadership as an experienced marketing manager without committing to long-term, expensive contracts. If that sounds good to you, keep reading.
Delegate your marketing
Tired of wondering if your existing marketing is working? Let me take a look and give you an honest review. I'll break down the performance of all your materials, from website to collateral, so you can see exactly where things are succeeding and falling short.
Craft unbeatable plans
I'll help you craft a plan that optimises your online visibility. From setting up Google My Business and social media accounts, to SEO and SEM marketing strategies - I've got the knowledge and experience to make sure people can find your business.
Build a team on autopilot
If you're looking for a way to get the most out of your marketing team, I'm here to help. Fractional CMOs can take the stress off you and ensure that your team is achieving their goals by hiring support staff to overseeing the management of your team.
Josiah always provides invaluable advice and strategic guidance.
Generalist vs specialist... what type of outsourced CMO do you need?
It’s a tricky question. On the one hand, generalist chief marketing officers can do everything — television, radio, paid online ads, social media — you name it, they can do it. The caveat is that they’re also “average” at everything. That means average leads, customers, sales, and mediocre performance. Repetition leads to mastery, and no generalist I’ve ever seen has mastered Google Ads, SEO, or CRO because they’re too busy managing social media. Think about it: Edison made 1,000 unsuccessful attempts before inventing the light bulb. On the other hand, you’ve got the specialist who has practiced one kick 10,000 times… I know who I’d choose.
Battle-tested digital strategies that drive results
Truth is, you don't need more "clicks". You need more customers.
Every Tom, Dick and Harry out there promise you “more traffic”. But what the heck does that mean? In most cases, it’s just a fancy way of saying that they’ll send some randoms to your website in exchange for money. This does NOT mean sending you eager-to-buy customers. Nor does it mean sending you relevant traffic (people in-market for what you’re offering). You see, in the sea of self-proclaimed marketing experts out there are real specialists that have had skin in the game for over a decade. These types of experts didn’t take a one-time course and call themselves a “guru”. No. These are people that offer fractional CMO services and have proactively studied the rules of marketing from founding fathers back in the 1960s. It’s these types of individuals that will invest your money wisely to get the best return on your investment.
How do you choose a fractional CMO for hire?
It might be tempting to hire a full-time chief marketing officer when you’re looking to grow your business, but don’t make the mistake of hiring one if you don’t need one. SMBs that are under 7 figures don’t need a full-time CMO but instead could benefit from hiring a fractional CMO. But how do you choose outsourced CMO services? Step 1: check their portfolio. You need to find someone who already has runs on the board. Step 2: Request a digital marketing strategy. This will help you test their logic and decision-making without committing to having them onboard the team. Step 3: look at their reviews and testimonials on public channels. Anyone can post a fake review on their website. It’s good to cross-check these against their Facebook or Google Reviews.
Strategic Audit
Comes with a plan with to-dos.- Includes Bespoke plan
- 360° Marketing Analysis
- Actionable Tasks & Steps
- Fast, Same-Day Delivery
- Helpful Video Explainer
- SEO/PPC/CRO/Local SEO
Lite Plan
Choose one channel, get sh!t done.- Unlimited SEO or Ads
- Unlimited requests
- Includes audit tasks
- Ongoing A/B tests
- Monthly goal-setting
- CPC fraud protection
- Conversion tracking*
- Pause or cancel anytime
Unlimited Plan
Finally scale without limits.- Unlimited requests
- Unlimited SEO tasks
- Unlimited ads tasks
- Unlimited web tasks
- Unlimited SOP creation
- Unlimited writing tasks
- Audit tasks included
- Monthly goal-setting
- Monthly 1:1 strategy call
- Monthly ROI email report
- CPC fraud protection
- Conversion tracking*
- Pause or cancel anytime
Value Board
What these services are valued at in the current market.
- You own everything
- Build landing pages
- Rebuild websites
- Unlimited content
- Unlimited writing
- SEO management
- SEO blog content
- Google Ads
- CPC protection
- Outsourced CMO
- CVR Optimisation
- Monthly planning
- Monthly strategy
- SOP creation
Questions I get asked about my outsourced CMO services
What does "unlimited" mean?
Imagine you have a bunch of requests, let’s say twenty, that you want me to work on. With an unlimited service, it doesn’t mean that I’ll finish all twenty requests in one day. It means that there’s no limit to the number of requests you can give me.
Here’s the deal: I’ll work on your requests every 1-3 business days, one by one from your queue. So, even if you have a lot of requests, I’ll keep chipping away at them. And guess what? Revisions are also unlimited.
If something doesn’t turn out the way you want it the first time, don’t worry. You can ask for changes as many times as you need until it’s perfect.
To get the most out of your subscription, you can make sure your queue is always full. That means keeping a good number of requests in line, so I can keep working on them. I have a small nimble team alongside me that helps tackle your tasks so that you get more bang for your buck.
Why wouldn't I just hire a full-time marketing expert?
First off, hiring a full-time senior-level marketer comes with a hefty price tag. You’re looking at an annual cost of over $120,000, not to mention the added expenses of benefits. And finding a qualified marketer who is actually available can be quite a challenge in itself.
But here’s the thing – you may not always have a constant stream of work to keep a full-time marketer busy. That means you end up paying for their time even when you don’t have enough tasks to utilise their skills effectively. It’s like paying for a service that you can’t fully take advantage of.
That’s where our monthly plan comes in. With this flexible option, you have the freedom to pause and resume your subscription whenever you need to. This means you only pay for the services of our marketing specialist when you actually have work available for them. It’s a simple and cost-effective way to ensure you’re getting value for your money.
How fast will my tasks get done?
On average, most requests are finished within just two days or even less. However, more complex tasks will require more time. Let me give you an example.
If you need a brand new landing page designed, with all the content created for you and optimised for search engines, it could take between 3 to 7 days. This kind of request involves multiple components, such as design, content creation, and SEO optimisation, which require careful attention and coordination.
On the other hand, if you have simpler tasks like SEO fixes or content writing, they can often be completed in less time. These tasks are generally more straightforward and can be handled more quickly.
Who will be handling my work?
At JRR Marketing, we’re a small team of 2-4 individuals, led by me, Josiah Roche. You’ll have direct access to me and my nimble team, ensuring personalised attention and support.
Are there any refunds if I don't like the service?
As I run a high-quality digital marketing consultancy, the level of work we deliver is exceptionally detailed and bespoke to each client. As a result we do not offer refunds.
Is there a limit of requests that I can have?
There is no limit to the number of requests you can have. Each request will be delivered to you one by one, ensuring that you receive them in an organised manner. This means that once you submit a marketing request, we will work on it and deliver it to you before moving on to the next one in your queue.
What does an outsourced CMO do?
An Outsourced CMO is like having a marketing leader on your team without the full-time commitment. Think of them as your own part-time senior marketing advisor who can quickly jump in and out of projects to help guide your strategic marketing, create campaigns, analyse data, or whatever else you need. And because they are working on an outsourced basis, you get access to an experienced CMO at a fraction of the cost of an in-house CMO. Plus, their flexibility allows them to work with your team in bursts that fit your business needs and budget.
Essentially, fractional chief marketing officers are the perfect solution for businesses that need high-level marketing expertise but don’t want (or can’t afford) the commitment of a full-time CMO.
What marketing channels do you support?
Inbound marketing and advertising can be a daunting task. I’ve got you covered when it comes to nearly every aspect of online marketing so that we can create the perfect plan for your business. From branding to lead acquisition, Google Ads campaigns to content marketing and SEO – I’m here to make sure your online presence is optimised for your industry.
Google Ads and SEO are my specialties, so I’m sure that together we can create an effective outsourced marketing strategy for your business. I’ll work closely with you to ensure the best approach is taken and that your money is spent in the right places.
Should I hire a digital marketing agency or outsourced CMO services?
Hiring an outsourced CMO instead of a digital marketing agency can help you get more bang for your buck – with an individual dedicated to leading your organisation’s marketing efforts, you’re likely to see your marketing goals come to fruition.
An Outsourced CMO can help provide you with more detailed strategies, more direct accountability and a larger array of skills. With an Outsourced CMO, you can expect to get someone who not only has marketing experience but is also well-versed in analytics, customer service, operations and industry trends.
A marketing professional can also provide you with greater cost efficiency as compared to hiring a traditional marketing agency. With an individual dedicated to leading the efforts, you’re likely to get much better results in a shorter time frame and for less.
What is an outsourced CMO?
Hiring an outsourced CMO instead of a digital marketing agency can help you get more bang for your buck – with an individual dedicated to leading your organisation’s marketing efforts, you’re likely to see your marketing goals come to fruition.
An Outsourced CMO can help provide you with more detailed strategies, more direct accountability and a larger array of skills. With an Outsourced CMO, you can expect to get someone who not only has marketing experience but is also well-versed in analytics, customer service, operations and industry trends.
A marketing professional can also provide you with greater cost efficiency as compared to hiring a traditional marketing agency. With an individual dedicated to leading the efforts, you’re likely to get much better results in a shorter time frame and for less.