The Challenge
We were making an impact offline, but missing out online. I knew it was time to take our marketing seriously and get even more students through the door.
— Joanne, Founder of NeuFocus
Joanne had been running this business for years, transforming lives through the Arrowsmith Program. She had a website, but it wasn't pulling its weight. Enquiries were trickling in, and most weren't the right fit. A digital marketing audit was the first step in identifying every gap holding them back.
The original name was Cognitive Strengthening Centre. It was the first red flag. It didn't reflect the help they truly offered. The website had no clear message, no spark, nothing that made families feel like they'd found the right place.
Word-of-mouth had carried the business for a while, but it was unpredictable. Joanne knew she was missing families who were actively searching for exactly what she offered. She needed a rebrand, stronger SEO consulting, and a website that actually converted. Organisations in education and disability services looking to build their own marketing capability will find our digital marketing coaching programme useful.
What We Found in the Audit:
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Website wasn't generating quality enquiries
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Original name didn't reflect their services
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Branding lacked warmth and clarity
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Relying too heavily on word-of-mouth
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Low-quality leads when they did come through
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Missing out on families actively searching for help
