#1 PROVEN PPC FOR DENTISTS
How To Get 100+ Profitable Patient Bookings On Demand
Does your dentist marketing agency give you vague explanations, poor reports, and lacklustre results? Here's the new way to run profitable PPC for dentists.
Sick of dental marketing agencies overcharging and underdelivering?
Dear dental practice owner, it sucks when people take advantage of you. Especially the dental PPC agency you hired. Let me tell you, no matter how legit they sound, with their bells and whistles and “real” video testimonials, they still manage to let you down. Their go-to strategies are to discount your services — cheapening your dental practice and making your competitors look better. But how should you know better? Online marketing for dentists is confusing. And you don’t have the time to do marketing and run your clinic at the same time. There’s never enough hours in the day. So why on earth would you welcome another “PPC dental” expert to possibly make the same mistakes and bleed your wallet dry? Well, I’m the only dental ads marketing agency confident (or crazy) enough to guarantee results or I don’t get paid. So if you’re sick of mediocre dental PPC agencies, keep reading.
Why choose me as a
dental marketing consultant?
As online marketing for dentists is constantly changing, it‘s vital for you to have someone on your side who can not only keep up the latest trends – but is also passionate doing so. What if you could learn how to create a predictable sales source that’ll help you dramatically improve your online bookings for root canals, teeth whitening, and Invisalign treatments? Finally partner with an experienced dental marketing expert that treats your business like their own.
How this dental clinic made $200,000 in LTV within two months
When Elevate Dental first came to me, they had already been burned by two other dental marketing agencies. It was clear that they had not seen any real success from their campaigns, despite the fact that these agencies specialised in just Dental marketing.
Why clients never go back to a dental PPC agency
How these dental clinics are getting consistent patient bookings on demand
You shouldn’t have to cheapen your brand to get a new booked appointment. Yet every dental agency who’s burned you in the past has suggested that you rely on discounts or tacky gimmicks. There seems to be a trend of marketers out there prescribing cookie-cutter templates of offers that “work”, only for you to find a pool of low-quality leads sitting in your inbox. That’s why I work alongside dentists to find high-quality, low-hanging fruit patients in their area. I then intercept that traffic without the use of cheap offers. Each client that works with me usually finds an immediate benefit compared to other dental marketing agencies who’ve burned them in the past.
I'll be your guide to dental PPC advertising
Elevate Dental is more than just a team of highly-trained dentists. They provide customised dental treatment plans.
Aglend is Australia’s #1 choice for agricultural finance, providing funding to farmers and agricultural businesses.
OnTrack Tasmania helps Tasmanians on the NDIS get equal access to employment, housing and community.
Many dentists struggle to get the best return because of poor PPC strategies
Questions I get asked as a dental PPC agency
How much should a dental office spend on marketing?
Generally speaking, I recommend 10% of your top-line revenue. But it depends on where you are at with your practice, such as your current patient capacity, patient acquisition cost, lifetime value of each patient, location, competition, and growth goals.
If you’re ambitious and are looking for fast growth, it may be wise to spend 30-40% of top-line revenue in the first three months. This helps you to get an injection of new customers into your business.
So, where does your investment go? In most cases, if you do not have a compelling web page that converts web traffic into patients, you’re looking at another couple of grand to set that up correctly.
That means compelling content, accurate conversion tracking to measure new bookings, and fast page loading times.
For short-term traffic, it’s best to invest in Google Ads for your PPC search campaign. The only issue is that depending on your competition, bid strategy, and expected click-through rate; your pay-per-click would vary. But there are many ways to get discounts on your ads. Most dentists start with $3-$8k per month in PPC Ad spend.
For long-term growth, you should consider investing in SEO management. This helps outweigh the need to keep driving paid traffic from PPC Ad.
Eventually, your search engine optimisation will take over Google Ads as you naturally rank for top keyword positions. Meaning you’ll be getting free traffic over time.
Of course, the investment there is spending a few months of hard work on your SEO (and landing pages) before you get to that point.
Have you worked on cosmetic dentist marketing before?
Yes! I’ve been working with cosmetic dentists to increase patient bookings for the past five years.
Whether it’s dental veneers, teeth whitening or implants, I’ve helped many dental practices secure new bookings for as little as $20 per appointment.
Cosmetic dentist marketing is perhaps one of my most popular services for generating booked appointments for dentists.
What's your experience with Invisalign marketing?
I work with dozens of dentistry clients around the world (including Australia) that need to reach specific quarterly and yearly KPIs (return on investment) with Invisalign treatments.
For this reason, I have an exact strategy I use for each dental marketing client. This involves creating bottom-of-funnel (BoFu) ads that drive more bookings based on buyer’s intent.
The delivery channels vary per dentist and their competition level. But my team and I mainly stick to Google Ads and SEO based on existing performance benchmarks.
Why should I consider Google Ads for my dental practice?
So why choose Google Ads over, let’s say, Facebook, Instagram or Youtube? Is Google Ads superior to all the other platforms?
I’ve written an article on why Google Ads is a viable option for your business. You’ll learn how to utilise Google Ads in every stage of your marketing strategy. There is no real reason you shouldn’t use Google Ads as part of your digital marketing mix.
Can ads help get my dental office to the top of Google?
Unlike traditional SEO methods, which can take months or even years to bring results, Google Ads (PPC) offers instant visibility in the top search engine results.
By choosing the right keywords and creating ads targeting those terms, you’ll be able to start bidding on them and raise your position in search engine rankings.
Optimising campaigns regularly is also key in order to make sure you’re getting the most out of your budget.
Is Google Ads the best way to attract new dental patients?
If you’re a dentist searching for new ways to attract patients, Google Ads is a great place to start. By using this powerful platform to target potential customers searching for dental services, you can quickly get bookings and it makes it easy to see a return on investment for your pay per click campaigns.
Ads on Google are an effective way to reach the right audience and help your dental website show up at the top of search engine results. The key to success with Google Ads is to make sure you include relevant keywords like “dentists near me” in your ad title and description so that when someone searches for those terms, they see your ad, and click on your ad.
How can I get a return on investment for PPC?
If you own a dental business, use Google Ads to get the best results possible. Use these tips to improve your results:
1. Know Your Audience: Understand your target market and create campaigns targeting them. This way, you can maximise the relevance of your ads, making them more likely to generate conversions (and higher quality scores).
2. Monitor Keywords: Research and identify the most relevant keywords to your business and track their performance over time. This will help you determine which ones are giving you the best return on investment so you can focus more of your budget on those areas.
3. Optimise Your Ads: Regularly review and adjust your ads to ensure they work as effectively as possible. Try different ad copy, images, and call-to-actions to see what resonates best with your target audience.
4. Track Results: Use analytics tools such as Google Analytics and WhatConverts to track the performance of your campaigns and see how effective they are in generating a return on investment. This way, you can make informed decisions about where to allocate your budget and adjust when needed.
By following these practices for dentists, you can get the most out of your Google Ads campaigns and maximise return on your investment.