#1 PROVEN PPC FOR DENTISTS

Generally speaking, I recommend 10% of your top-line revenue. But it depends on where you are at with your practice, such as your current patient capacity, new patient acquisition cost, lifetime value of each patient, location, competition, and growth goals.

If you’re ambitious and are looking for a marketing plan that focuses on fast growth, it may be wise to spend 30-40% of top-line revenue in the first three months. This helps you to get an injection of new dental patients into your business.

So, where does your investment go? In most cases, if you do not have a compelling dental website design that converts web traffic into new patients, you’re looking at another couple of grand to set that up correctly.

That means compelling content, accurate conversion tracking to measure new bookings, and fast page loading times. All needed to help you grow your Google business and online reputation.

For short-term traffic, it’s best to invest in marketing services such as Google Ads for your PPC search campaign. The only issue is that depending on your competition, bid strategy, and expected click-through rate; your pay-per-click would vary. But there are many ways to get discounts on your ads. Most dentists start with $3-$8k per month in PPC Ad spend.

For long-term growth, you should consider investing in dental SEO management. This helps outweigh the need to keep driving paid traffic from PPC Ads. 

Eventually, your search engine optimisation will take over Google Ads as you naturally rank for top keyword positions. Meaning you’ll be getting free traffic over time.

Of course, the investment there is spending a few months of hard work on your SEO (and landing pages) before you get to that point.

Yes! I’ve been working with cosmetic dentists to increase patient bookings for the past five years. 

Whether it’s dental veneers, teeth whitening or dental implants, I’ve helped many dental practices secure new bookings for as little as $20 per appointment. 

Cosmetic dentist marketing is perhaps one of my most popular services for generating booked appointments for dentists.

I work with dozens of dentistry clients around the world (including Australia) that need to reach specific quarterly and yearly KPIs (return on investment) with Invisalign treatments.

For this reason, I have an exact strategy I use for each dental marketing client. This involves creating bottom-of-funnel (BoFu) ads that drive more bookings based on buyer’s intent.

The delivery channels vary per dentist and their competition level. But my digital dental marketing team and I mainly stick to Google Ads and SEO based on existing performance benchmarks.

So why choose Google Ads over, let’s say, social media marketing like Facebook, Instagram or Youtube? Is Google Ads superior to all the other platforms?

I’ve written an article on why Google Ads is a viable option for your business. You’ll learn how to utilise Google Ads in every stage of your marketing strategy. 

There is no real reason you shouldn’t use Google Ads as part of your digital marketing mix.

We look at your dental clinic’s digital marketing strategies and make a marketing plan to grow your dental practice using best practices.

Unlike traditional SEO methods, which can take months or even years to bring results, Google Ads (PPC) offers instant visibility in the top search engine results.

By choosing the right keywords and creating ads targeting those terms, you’ll be able to start bidding on them and raise your position in search engine rankings.

Optimising campaigns regularly is also key in order to make sure you’re getting the most out of your budget.

If you’re a dentist searching for new ways to attract patients, Google Ads is a great place to start. It’s probably one of the best investments you can make for your dental practice.

By using this powerful platform to target potential customers searching for dental services, you can quickly get bookings and it makes it easy to see a return on investment for your pay per click campaigns.

Ads on Google are an effective way to reach the right audience and help your dental website show up at the top of search engine results. 

The key to success with Google Ads is to make sure you include relevant keywords like “dentists near me” in your ad title and description so that when someone searches for those terms, they see your ad, and click on your ad.

If you own a dental business, use Google Ads to get the best results possible. Use these tips to improve your results:

1. Know Your Audience: Understand your target market and create campaigns targeting them. This way, you can maximise the relevance of your ads, making them more likely to generate conversions (and higher quality scores).

2. Monitor Keywords: Research and identify the most relevant keywords to your business and track their performance over time. This will help you determine which ones are giving you the best return on investment so you can focus more of your budget on those areas.

3. Optimise Your Ads: Regularly review and adjust your ads to ensure they work as effectively as possible. Try different ad copy, images, and call-to-actions to see what resonates best with your target audience.

4. Track Results: Use analytics tools such as Google Analytics and WhatConverts to track the performance of your campaigns and see how effective they are in generating a return on investment. This way, you can make informed decisions about where to allocate your budget and adjust when needed.

By following these practices for dentists, you can get the most out of your Google Ads campaigns and maximise return on your investment.