Top-Rated Digital Marketing for Legal Firms
Get New Clients On Demand. Digital Marketing for Lawyers
JRR Marketing serves both independent lawyers and prestigious law firms throughout Australia. I help lawyers create predictable outcomes and trackable results using proven digital marketing for legal firms.
I help law firms unlock the floodgates to new clients on auto-pilot
After implementing my recommended law firm marketing strategy, Gogozing Migration experienced a 400% increase in new cases within the first three months. The firm also saw positive results from its new website design, significantly increasing conversion rates.
What other brands say about my work
Do not hire a web company if you want more clients
If you want a new website for your law firm marketing website, it’s easy to leave things to the “experts”. The only problem is that most web designers don’t care about your bottom line. The fact is that websites need more than just design to make an impact. They need SEO, CRO, and compelling copywriting. I go the extra mile for my clients to ensure their website helps increase bookings and get new cases for their legal firms.
How to get started with an law firm
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Reliable strategies that work
Frequently asked questions
How much should a law firm spend on marketing?
The general rule of thumb is 20-30% of top-line revenue. But it’s not always that cut and dry. It would depend on your firm’s client capacity, location, competition, and goals.
Suppose you’re an ambitious legal firm looking for fast and scalable growth. In that case, spending 30-40% of top-line revenue in the first three months may be wise to get a massive injection of customers into your business.
So, where does your investment go? In most cases, if you do not have a compelling website that converts web traffic into clients, you’re looking at another couple of grand to set that up correctly.
For your short-term traffic acquisition, you should invest in Google Ads. The only issue is that depending on your competition, your cost-per-click would be anywhere from $20 to $50.
But there are many ways to get discounts on your ads. Most lawyers start with $3-$8k per month in Google Ads spend.
For long-term acquisition, you should consider investing in SEO management. This helps outweigh the need to keep driving paid traffic from Google Ads.
Eventually, your SEO will help you naturally rank for top keyword positions where you’re essentially getting traffic for free over time.
Of course, the investment there is spending a few months of hard work on your SEO before you get to that point.
How do I generate more leads for my personal injury law firm?
Digital marketing for personal injury lawyers is perhaps the easiest way to get new clients in a short amount of time.
Instead of cold calling, cold emailing, and running ads on social media; many successful lawyers flock to the more predictable growth channels – Google Ads & SEO.
Google is where many successful personal injury lawyers get their high-quality leads. You can intercept high-intent traffic (people searching for your legal services) on demand by running Google Ads.
The first step in this process is keyword research and analysis. Knowing what keywords people use when they search for your services will help you create relevant and engaging content.
After that, it’s as simple as running ads to high-converting sales pages ready to convert website visitors into paying clients on autopilot.
Why it is important for family lawyers to have a Digital Marketing Strategy?
Family lawyers need to have a digital marketing strategy because it will help attract more clients on demand.
Some family lawyers build their legal firms around social media and YouTube. In contrast, others create acquisition channels through Google Ads and SEO for predictable growth.
Consistency with your content is key to successful digital marketing for family lawyers. And content doesn’t mean just blog articles or social media posts. It means creating keyword-rich pages that sell your services well.
Using a combination of Google Ads and continually publishing regular web pages and blog articles, your firm will start seeing sustainable long-term growth.
Some firms I work with have been doing this for 6-8 months and can get new clients whenever they want.