Digital Marketing Consultant Sydney

There’s a bit of a grey area regarding digital marketing consultants.

See, some digital marketing consultants are what you might call “T-shaped” marketers. These guys have a broad range of skills across multiple areas of digital marketing, but they specialise in one or two areas that they excel at.

On the other hand, there are “V-shaped” marketers. These people have a very specific skillset that they’ve mastered, and they use that to help businesses in a very targeted way.

So, which is better? 

Well, that depends on what you’re looking for. If you need help with a wide range of digital marketing tactics, a T-shaped marketer might be the way to go. 

But if you’re looking for someone who’s a true expert in a specific area, a V-shaped marketer could be your best bet.

Which one am I? I’m more of a V-Shaped marketer in the way that I specialise in Google Ads, SEO, and CRO. 

But many clients have requested things outside of these specialisations, including hiring, technical web design setup and email hosting, along with affiliate marketing strategies. This would make me a hybrid of a T-Shaped and a V-Shaped marketer.

Either way, one thing’s for sure — a digital marketing consultant can be a valuable asset for any business looking to grow their online presence.

Well I hate to break it to you, but there’s no such thing as “Best digital marketing agency Sydney”.

It’s kind of like finding the perfect pizza place. Some do thin crust bases really well, while others might do that soft and chewy bases. 

Some might say they’re “Authentic Italian” and still be the worst pizza you’ve ever tried in your life.

The truth is, it all comes down to personal taste and preference. Same goes for digital marketing agencies in Sydney. 

Sure, some might have impressive portfolios and flashy websites, but that doesn’t necessarily mean they’re the best fit for your business.

What you really need to look for is an agency that understands your goals, your target audience, and your brand voice. 

One that’s willing to work with you to develop a customized strategy that aligns with your unique needs and objectives.

Don’t just settle for the agency that claims to be the “best”. Do your research, read reviews, and ask for referrals. And most importantly, trust your gut. If something feels off, it probably is.

Remember, digital marketing is a marathon, not a sprint. You want an agency that’s in it for the long haul and is committed to helping you achieve sustainable growth and success.

So, don’t get caught up in the hype. Keep a level head, stay focused on your goals, and choose an agency that’s the right fit for you.

That’s a question that can be a bit tricky to answer with a straight bat. See, the truth is, small business marketing consultants in Sydney can charge a range of prices, depending on a bunch of different factors. 

Some might charge by the hour, while others may quote a fixed project fee. And of course, the more experienced and successful consultants are likely to charge more than the newbies just starting out.

To give you a ballpark figure, you could be looking at anywhere from a couple of hundred bucks to several thousand dollars for a project, depending on the scope and complexity of the work involved. The best thing to do is to shop around, get some quotes, and choose a consultant that fits your budget and your needs.

Just remember, when it comes to marketing your business, it’s not always about finding the cheapest option. It’s worth investing a bit more upfront to get the expertise and experience you need to really make a difference. 

After all, if you’re serious about growing your business and increasing your profits, you need to be willing to put in the time, effort, and money to make it happen.

Firstly, you want to ask about their experience in your particular industry. You don’t want to hire someone who has no clue about what you do (unless it’s super niche, like a shipping agent). 

Secondly, you want to ask about their track record. Have they helped other businesses in your industry succeed? What were the results like? Case studies are super important here.

Another important question is how they plan to measure success. You want to make sure they have a solid plan in place and can track their progress along the way. You can ask them what digital marketing metrics they typically use to track results.

Finally, you want to ask about their communication style. You need to work with someone who is easy to get along with and can explain things in a way that makes sense to you.

One of the best places to start is on LinkedIn. There, you can search for professionals with expertise in digital marketing and narrow down the search to Sydney-based candidates.

Another option is to post a job listing on popular job search websites like Upwork, Seek or Indeed. This way, you can receive applications from a range of experienced marketers and compare their qualifications and skills.

Don’t forget to thoroughly vet potential candidates by checking out their portfolio, reading client reviews, and conducting an interview. 

Remember, finding the right digital marketing expert can make a huge difference in the success of your business, so take your time and choose wisely.

When it comes to digital marketing, it doesn’t matter where you’re located — the principles and strategies remain the same. 

So whether you’re based in the bustling city of Perth, the urban vibes of Melbourne or the laid-back beaches of the Gold Coast, I can help you take your online presence to the next level.

I’ve worked with clients all over Australia, from small businesses just starting out to larger corporations looking to expand their digital footprint. My expertise spans across various industries, from hospitality and tourism to finance and healthcare.

I also offer my consulting services in other parts of the world as well. If you happen to be located in the United States, Canada, UK, or Dubai, I’m more than happy to work with you too.

I want to make sure all my marketing and advertising practices are compliant with the standards set by the ACCC.

It’s actually not as hard as it sounds; if you check out the link provided, there is a great overview of what needs to be done. So rest assured that my business practises will keep us all safe from any legal violations.

It’s important to me that I follow the guidelines and do what is legally required of me, so have a read through the details today and stay up-to-date with the digital marketing and advertising laws in Australia.