PPC MANAGEMENT MELBOURNE
Laser Focused Ads That Get Ready-to-Buy Customers
Are you looking for a proven Google Ads specialist in Melbourne that can deliver predictable and measurable results with full transparency over your account?
Are you tired of wasting time and money on bad Google Ads?
Dear business owner, I know it hurts. You feel like you’ve been taken for a ride. At first, you thought you had struck gold when you hired that PPC advertising agency in Melbourne, but now you’re wondering if they even know what they’re doing. They keep asking you to pour more money into your campaigns, but you’re not seeing any real results. It’s like they’re playing pin the tail on the donkey with your hard-earned cash. Let me tell you a secret — most Google Ads experts in Melbourne are just charalatons. They’re content with mediocrity and have no ambition to be the best. But you’re not looking for average, are you? You want cream of the crop PPC management services, and that’s exactly what you deserve.
We manage quite a lot of accounts. Josiah was able to reduce our CPA costs by 50% in less than 4 weeks.
How it works
Got questions about PPC services in Melbourne?
PPC stands for Pay-Per-Click, which is an advertising method that allows you to pay for the number of clicks on your ads. This means you only pay for the number of people who click on your ad and visit your website.
Now, you might be wondering how this can benefit your business. Well, let’s say you’re a business owner in Melbourne and you want to promote your services online. You could spend a lot of money on traditional advertising methods like billboards, radio ads, or even TV commercials. But with Pay per click advertising, you can target your audience online and pay only for the clicks you get.
Not only is PPC cost-effective, but it can also help you get the word out to your target market about new products and services without spending a lot of time or money on marketing. By choosing the right keywords and crafting compelling ad copy, you can drive targeted traffic to your website and increase your chances of making a sale.
Setting up a new account might seem like a daunting task, but trust me, it’s not rocket science. However, if you’re not familiar with the platform, it’s best to leave it to the professionals (AKA yours truly) to set it up for you.
Setting up a Google Ads account involves a few simple steps. First, you’ll need to go to the Google Ads website and click on the “Start Now” button. You’ll then be asked to sign in with your Google account or create a new one if you don’t have one already. Once you’ve signed in, you’ll be prompted to enter some basic information about your business, such as your website, business category, and location.
Next, you’ll need to set up your billing information. This involves entering your credit card information, but don’t worry, Google takes security seriously and uses encryption to protect your data.
From there, you can invite me as a manager (as a Google Ads specialist in Melbourne) of the account to take care of the ads.
The cost of PPC management in Melbourne can vary depending on a lot of things, like your industry, target audience, ad complexity, and campaign goals.
It’s like asking, “how much does a car cost?”. It depends on whether you want a flashy sports car or a reliable family sedan.
But that doesn’t really help you in answering the question. That’s why I’ve created a free Google Ads calculator that can give you an estimate of how much you can expect to spend on PPC services in Melbourne.
All you need to do is plug in a few details about your landing page’s conversion rate, your industry average cost per click, and campaign goals. You’ll get an instant estimate of your Google Ads costs.
If you really want to find the perfect PPC agency in Melbourne for you, you need to ask some questions that aren’t mentioned anywhere.
For starters, ask them about their team. Who’s going to be working on your account? Are they PPC specialists, or are they just starting out? Do they have any special skills or certifications that set them apart? And most importantly, do they seem like people you can work with?
Last thing you want is some junior working your account and their account manager told them to set-and-forget the ads.
Another thing to consider is their reporting. How often will they give you updates on your campaign? What metrics will they be tracking? And how will they present that data to you? Will it be a bunch of confusing charts and graphs, or will they break it down in a way that even your grandma could understand?
Last but not least, don’t forget to ask about their pricing. Sure, you want to get the best possible service for your money, but you also don’t want to break the bank. Make sure you understand exactly what you’re paying for and what you can expect in return.
here are a few key metrics you should be keeping an eye on to measure the success of your PPC campaign. These include:
Click-Through Rate (CTR): This measures the number of clicks your ad receives compared to the number of times it’s shown. It’s a good indicator of how engaging your ad is to potential customers.
Conversion Rate: This metric tells you how many people who clicked on your ad actually took the desired action, like making a purchase or filling out a form. It’s an essential metric to measure if you want to know if your campaign is generating revenue.
Cost-Per-Click (CPC): This is the amount you pay each time someone clicks on your ad. It’s a vital metric to track because it affects your overall return on investment.
Quality Score: This metric is a measure of how relevant and useful your ad is to potential customers. The higher your Quality Score, the better your ad will perform, and the less you’ll pay per click.
These metrics only tell part of the story. Here are a few other useful questions to ask yourself when measuring the success of your PPC campaign:
- Are you targeting the right audience with your ads?
- Are you using the right keywords in your ads?
- Are your landing pages optimised for conversions?
- Are you split-testing your ads to see which ones perform best?