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Plumber Marketing
How this local plumber cut lead costs by 82% and improved sales by 3X with a Google Ads strategy
Imagine being in business for over two decades, hiring various agencies and freelancers, yet feeling stuck in a cycle of disappointment.
This was the reality for Priority 1 Plumbing, a seasoned emergency plumbing service in the bustling city of Brisbane.
Specialising in everything from burst pipes to leak detection, they were no strangers to the challenges of digital marketing.
However, years of underwhelming results had built a wall of distrust against marketing agencies.
Their frustration peaked with their last agency, which, despite a two-year engagement, seemed to be in a passive state, merely maintaining the status quo.
The client’s main gripe was a lack of proactive results from their Google Ads campaigns.
They were essentially flying blind, with no clear understanding of their Cost per Acquisition (CPA) or the quality of their leads.
Their suspicion? They were paying for mediocrity and not receiving the service they deserved.
About P1P
Priority 1 Plumbing, a trusted Brisbane-based emergency plumbing service, has been around for more than two decades. They’re known for quick, professional responses to a variety of plumbing emergencies, from burst pipes to water heater issues. This reliability and efficiency have earned them a loyal customer base that depends on them for urgent, high-quality solutions.
What was the solution?
Understanding P1P’s deep-seated frustration, we started by thoroughly auditing their existing ads and landing pages. This revealed a lot of wasted spend and a noticeable lack of effective, engaging content.
Our solution? To begin anew with our Unlimited Plan. We created three new landing pages, each focused on P1P’s most profitable services.
These weren’t just any landing pages; they were built with the customer in mind, using psychological insights and pinpoint targeting to boost the impact of their Google Ads.
Our strategy was two-pronged. First, we revamped their landing pages to increase conversions. We made them more relevant and engaging, directly addressing the problems and needs of P1P’s customers.
Then, we overhauled their Google Ads. Our focus was on creating ad groups and copy that directly spoke to different customer segments.
We targeted their ads precisely, ensuring they were seen by people who needed their services the most.
What were the results?
The results were nothing short of remarkable. Within just 14 days, the Cost per Conversion plummeted from $512 to $90.28, a drastic 82% reduction.
But this wasn’t just about cost savings; the quality of leads soared, with a consistent lead-to-sales conversion rate of 53-55%
Click-through rates (CTRs) on their ads hit an all-time high, ranging from 17.64% to 40% in some weeks.
Priority 1 Plumbing’s journey from scepticism to success is a testament to the power of targeted, intelligent marketing.
By understanding the unique needs of a local business and applying a blend of psychological insights and digital marketing expertise, we transformed their online presence.
The client now enjoys clarity on their marketing investments, structured and purposeful advertising, and most importantly, a significant boost in their bottom line.
- Significant cost savings in lead acquisition.
- High-quality leads leading to steady sales conversion.
- Tailored strategies that resonate with target audiences.
- A partnership that goes beyond the surface to drive real business growth.
