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How this eCommerce brand hit a 669% ROAS milestone using our Google Ads strategies
In the competitive world of eCommerce, standing out can be a Herculean task. My client, who asked to remain anonymous, faced such a challenge.
Having dominated the slat wall niche in the home décor space, my client had carved out a respectable market position. Yet, their Google Ads were falling apart.
Despite having tried every tactic they could think of, and burning through 2 agencies and a bunch of freelancers, they found themselves wanting to pull the plug entirely on the thought of running Google Ads. Little did they know that it was a potential goldmine.
About this client
A trailblazer in home décor, my client specialises in products that blend minimalism with contemporary design. Their ethos is about more than just aesthetics; it's about setting the trend for creating beautiful lifestyles. However, even the most visionary brands can stumble with their digital marketing, and they are no different.
What was the solution?
When I had a look into my client’s challenges, two big issues surfaced. First, their conversion tracking was like sailing blindfolded – they had no clear view of their performance. Second, their ad targeting was as effective as a blunt arrow.
Their ads were written by a second-rate freelancer, while the agencies that took over just rolled with similar ads that didn’t relate to the target audience.
So, we sharpened their ads. We equipped them with low-cost enterprise-grade tracking tools and refined their keyword strategy to attract not just more, but the right kind of traffic.
We rewrote and restructured their ads to resonate with their audience, testing 100s of iterations for the perfect fit.
But we didn’t stop at the ads. We knew that the customer journey doesn’t end at a click. So we’ve been working with the client on their landing pages for the past 12 months to improve their average order values and ROAS.
What were the results?
The transformation so far has been nothing short of remarkable. Our client’s Return on Ad Spend (ROAS) skyrocketed by a whopping 668.98%.
Sales bloomed like a well-nurtured garden, showing a 354.73% increase since we’ve been working together. Even their Cost Per Acquisition (CPA) saw a significant downturn, dropping by 35%.
This wasn’t just a rejuvenation of their Google Ads efforts; it was a total revolution in their digital marketing strategy.
Their journey with us is a testament to the power of tailored strategies over generic fixes. They didn’t just weather the storm; they set sail towards uncharted territories of growth and success.
