Google Ads Canberra

If you’re looking to optimise your Google Ads campaigns, you have two options: work with a Google Ads agency or hire a specialist. But why should you opt for the latter?

Google Ads agencies are great if you need help getting started with your campaigns, but they generally don’t have the specialised expertise required to optimise ad campaigns to generate the best return on investment.

Unlike agencies, specialists will take a personalised approach to optimisation. They will analyse keyword performance, create relevant landing pages and write ad copy that resonates with your audience without the bureaucracy and politics of an agency.

A specialist also has more time to focus on strategies such as keyword research and bid optimisations, allowing them to better manage and improve campaign performance.

Whether you’re a small business, medium enterprise, or large corporation in Canberra, PPC management fees don’t have to be complicated. I provide simple and 100% transparent PPC management services with prices that scale according to your ad spend.

For smaller accounts spending less than $5k per month, the PPC management fee is just $980/month. For medium-sized businesses spending between $6k-$13k per month, the PPC management fee is $1.4k/month. And for larger accounts spending more than $13k per month, the PPC management fee is $1.9k/month plus 5% of the ad spend – a fair and affordable rate no matter your size.

If you’re inexperienced with how Google Ads works, I highly recommend learning how your ad budget is spent on their platform.

Every client receives a minimum of two sessions per month. This means 16 hours of quality account management per month.

However some clients receive more sessions than others due to the ad spend involved.

For businesses spending less than $10k (AUD) per month in ad spend, I include two (2) sessions per month.

If you spend between $10k and $20k (AUD) per month, I include up to four (4) sessions per month.

If you spend $20k+ (AUD), I include up to six (6) sessions per month.

When it comes to PPC advertising, the success of your Adwords campaign depends on the metrics you choose to measure.

Depending on your business model, the best metrics you can use are Cost per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Value, and Click-Through Rate (CTR).

No matter your product or service, CPA lets you know how much it costs to acquire a customer.

ROAS is also important for product-based businesses and allows you to measure the success of your campaigns in terms of revenue generated from each dollar spent on advertising (from shopping ads).

Conversion value helps you understand the exact return you get from your ads in dollar value. This is different from ROAS, as it tells you the order value your ads have directly generated for your business.

Finally, CTR allows you to measure your ads’ effectiveness when comparing the volume of clicks received on top of Google’s search results page compared to impressions.

By monitoring these metrics consistently and making necessary changes whenever needed, you can ensure that your Adwords campaigns are as successful as possible.

Google Ads has a larger network, so you’ll have access to more people on the web searching for what you offer.

On the other hand, Bing Ads display on three search engines: Bing, Yahoo!, and AOL. This means you can get more exposure and potential customers than with just Google Ads alone.

There are other differences, too. For example, Google Ads uses different keyword match types than Bing Ads does. This means that you have to be aware of which platform you’re using when you’re setting up your campaigns and bidding on keywords.

You also need to take into account the cost-per-click for each platform. Generally, Bing Ads is cheaper than Google Ads, so you may get more bang for your buck. But Google Ads in Canberra is where you get the most results.

No I’m not and that’s a good thing. Being the cheapest isn’t always the best solution if you’re looking for long-term success with your Google Ads campaigns.

You want to be working with an agency with experienced specialists who can help you get more out of your budget than any other PPC management company in Canberra.

That’s what sets me apart from our competitors. I measure success in terms of results, not just cost savings. Our clients can attest to the impact of our services.

So while we may not be the cheapest, you’re getting a lot more bang for your buck with us than any other Google Ads agency in Canberra.

For one thing, I have a small, nimble team of experienced PPC marketers who have a proven track record in helping businesses succeed online.

I understand the complexity of Google Ads Management in Canberra, so much so that we use cutting-edge technology to stay ahead of the curve.

We track, monitor and adjust your campaigns as needed to ensure that you’re getting the best possible return on investment.

We also provide you with 100% transparent and detailed reports that show your PPC performance — so you can see where improvements can be made.

From its ease of use to its usefulness, it’s an often overlooked but extremely powerful tool that can help your company make money and promote its products.

It’s a cost-effective and efficient way to reach new audiences almost instantly. It’s perfect for small businesses that want a cash flow injection (fixing those empty pipelines). 

It’s also great for enterprise companies looking to improve their brand lift campaigns or complement their marketing mix.

Whether you’re a 9-figure eCommerce store or a small mum-and-pop business, here are five ways to utilise Google Ads for your business goals.