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Google Ads Budget Calculator

Using a google ads budget calculator can help businesses figure out how much to invest in Google Ads and make sure that their money is being used as efficiently as possible. It's a great tool for businesses that want to get an accurate estimate of their ad spend and figure out what kind of budget they need to allocate.

What's your average CPC? i This is your industry's average cost per click. Try Google Keyword Planner to find out.

What's your landing page's conversion rate? i If you don't know your conversion rate, see your industry average here.

How many sales/leads do you want per day? i The number of conversions you want to achieve (from Google Ads) in a day.

Your ideal budget is:


(Cost per conversion)




Did you know?

You can get up to 50% discounts on your Google Ads? Read more about it in this helpful guide

Google Ads Budget Calculator FAQs

In simplest terms, cost per click is the amount of money you pay each time a potential customer clicks on your ad. It’s important to note that CPC does not refer to how much it costs to run an ad campaign overall, but rather the individual cost for each click. The total amount you will spend on your campaign depends on many factors, including the number of competitors bidding in auctions, and your budget.

A landing page conversion rate is the number of people who take the desired action (or “conversion”) after visiting a landing page. This can be anything from making a purchase, signing up for an email list, or downloading an asset. The higher a website’s landing page conversion rate, the more successful it is at converting visitors into customers or leads.

Understanding what a good landing page conversion rate is for your business can help you optimise and improve those numbers. Different industries have different benchmarks when it comes to what constitutes an “average” conversion rate.

If you’re in the marketing world, then you’ve probably heard of cost per acquisition (CPA). It’s a key metric that helps marketers understand what they should be spending to acquire new customers or clients.

CPA measures the amount spent on an advertising campaign divided by the number of conversions (users who complete the desired action) driven by that campaign.

For example, if you spend $100 on an advertising campaign that leads to 10 conversions, your CPA is $10. Put simply, it’s the cost of acquiring a new customer through a particular channel or ad.

The Google Keyword Planner is an essential tool for any online business owner. By using it, you can find profitable opportunities by researching the competition and analysing your own keywords. Here’s how to get started:

1. Start by creating a list of related keywords or phrases that you think your target audience might use in their search queries.

2. Log in to the Google Keyword Planner and enter your keywords or phrases into the search field.

3. This will give you results for each keyword or phrase, as well as related terms that may provide additional opportunities for you to target.

4. Take a look at the search volume and competition data for each keyword or phrase. This will give you a better understanding of which keywords or phrases are worth targeting, as they may have higher search volumes and less competition.

5. Make sure to keep your list of potential keywords up-to-date by conducting regular keyword research.

Having a Google Ads budget calculator is important for any online business as it can help you to determine the amount of money you need to spend on campaigns. This helps ensure that your budget is allocated in the most effective way, so you get the best return on investment from your campaigns.

When it comes to what is considered a good Cost Per Click (CPC), there are several factors that come into play. Your competition, the keyword you’re targeting, and what your industry trends look like can all have an impact on what CPC you should be aiming for.

That being said, it’s important to know what other businesses in your industry are paying for similar keywords so that you can ensure that what you’re paying is still competitive.

Additionally, the specific keyword or search term might not have enough search volume to make it worth targeting, so it’s important to check what kind of competition the keyword has and what CPC rate they are willing to pay for those searches.

You're only a few clicks away from more leads, sales, and customers.