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Google AdS Management Sydney
Buy New Customers on Demand. Scale Your Business in Sydney
Running Google Ads with little to no results? Here's the new way to manage your ads, profitably.
Discover how you can find ready-to-buy customers in Sydney
Dear business owner, you may feel like you’ve been thrown to the wolves. The agency you hired promised you the world, but a few months in, they can’t tell where sales are coming from. Now you’re worried that they’re not doing a good job. Every month they tell you to “up your spend” while they count their money and let the juniors handle the account. The truth is most Google Ads agencies in Sydney are fly-by-night businesses. They have no interest in being top-tier, cream-of-the-crop, elite ads specialists. Being average or just “okay” is good enough for them. You deserve a hell of a lot better than that. Your business’s money needs to be handled just as seriously as a financial advisor would take it with calculated decisions based on proven formulas. If this sounds like you, keep reading.
Bulletproof Audits
I'll take a look at your ads account and provide a meticulous audit that explores quick-wins, followed by holistic performance advice.
Quality Management
It's annoying when agencies create
"set and forget" campaigns. I focus on quality control by manually going into your account every session.
Bespoke Reporting
Depending on your requirements, I deliver 2-6 detailed and bespoke monthly reports that align with business goals sales conversions.
Conversion Tracking
I help all my clients setup their conversion tracking for them. Whether it's enhanced conversions or eCommerce tracking for ROAS.
Compelling Content
I write all of the ads content for you. Although I started my career in journalism, I understand the power of psychology and direct response.
100% Fraud Protection
Every client receives click fraud protection to block unwanted bots and competitors from driving up your ad costs.
"We manage quite a lot of accounts. We hired Josiah to take a look at the account and see what we could do to improve it. Josiah was able to reduce our CPA costs by 50% in less than 4 weeks. I would highly recommend Josiah if you're looking for a true Google Ads specialist that can make a difference to your ad performance."
Finally create predictability in your sales growth
You don't need more traffic. You need more customers
The only reason you’re hiring a Google Ads Management agency in Sydney is to get more new customers for your business consistently. That means creating more wealth and freedom for you and your family. Only then can you slowly move away from hustling your butt off every day and enjoy other aspects of life — instead of spending your weekends worried about your business. I work alongside clients like you to do just that.
What's included?
Gone are the days of relying on less predictable organic traffic to your business. I’m here to help Sydney businesses reach the right customers through data-driven Google Ads to get the best ROI. Get ready to grow your business as my Adwords agency in Sydney will create a bespoke digital marketing strategy to help you get found at the top of the search engine results page. Finally, be in front of ready-to-buy customers, improve your conversion rate, and reclaim control over your profits at a more-than-fair investment.
Here's the core inclusions
- You'll receive up to 4 monthly reports.
- All reports are explained in plain English.
- Video commentary and explanations are an option.
- You'll get fast support because we're a Google Partner.
- We'll help you save up to 50% per click on your search ads.
- We can run any type of ad: YouTube, Gmail, Search, etc.
- We don't write ads that cheapen your brand.
- We handle the compelling copywriting for you.
- We spend a minimum of two full days each fortnight.
- You'll get a minimum of 16 hours each month.
- You'll get best-in-class fraud protection on your ads.
- We always suggest and implement split-testing rounds.
- You'll be able to see where sales have come from.
- We don't hold your account hostage. You own everything.
What's the process look like?
1. Discovery
First, we learn about your business' goals, audience, and industry. We analyse your competitors and previous ad performance to create standout campaigns that make an impact.
2. Implement
Next, we execute your tailored strategy, content writing, and targeting parameters. We also use performance tracking tools to collect vital data for building your informational wealth.
3. Monitor, Test, Optimise
After launching your campaigns, we track, iterate, and optimise using advanced tools and data analysis to improve your cost-per-acquisition. Comes with 100% transparent reports.
Google Ads management Sydney — for serious businesses ready for growth
Warning: I believe in a quality-over-quantity approach. I’m not here to chase trends or jump on the latest bandwagon. I live and breathe Google Ads and I know exactly what it takes to get an account from zero to hero. Although it’s not an exact science, it is a science. People who are looking for a quick fix, silver bullet, or one-time ads service are not my ideal clients. This Google Adwords management service is reserved for serious businesses in Sydney only.
Frequently asked questions
What is the Cost Per Click (CPC)?
Cost per click (CPC) is a metric that tells you how much each click on your Google Ads campaign costs you.
Let’s say you’re a plumber based in Sydney and want to attract more customers by advertising your services on Google Ads.
You set up a campaign targeting the keyword “plumber in Sydney” and bid $1 per click.
When someone searches for “plumber in Sydney” and clicks on your ad, you’ll pay $1 for that click.
However, the cost per click isn’t fixed.
Google uses an auction system to determine the cost per click for each advertiser based on various factors such as ad relevance, landing page experience, and competition from other advertisers.
So if there are many plumbers competing for the same keyword, the cost per click may be higher.
But how does the auction work?
Let’s imagine a scenario where you and another plumber are both bidding for the keyword “plumber in Sydney”.
The other plumber has bid $2 per click while you’ve bid $1. When someone searches for “plumber in Sydney”, Google will consider both bids and ad relevance to determine which ad to show and at what cost per click.
In this case, if the other plumber’s ad is more relevant and has a better landing page experience, their ad may show up at the top of the search results, and they may only pay $1.01 per click instead of their $2 bid.
On the other hand, your ad may show up below theirs, and you may end up paying $0.90 per click instead of your $1 bid.
The goal of using Google Ads is to drive traffic to your website and generate leads for your business.
By understanding cost per click and how the auction system works, you can optimise your ads to make sure you’re getting the most value for your budget.
How much do Google Ads cost?
Here’s how it works. Imagine you own a bakery in Sydney, and you want to advertise your delicious cakes on Google.
You create an ad and set a budget for how much you’re willing to spend on advertising each day, say, $50.
Now, here’s where the auction comes in.
Every time someone searches for keywords related to your ad, Google will hold an auction.
It’ll consider factors such as the relevance and quality of your ad, the keywords you’re targeting, and how much you’re willing to pay per click.
Let’s say someone searches for “best cakes in Sydney,” and your ad is believed to be relevant and of good quality.
Your ad will then compete in the auction against other ads targeting similar keywords.
The ad with the highest Ad Rank, which considers your bid and ad quality, will win the auction and be displayed at the top of the search results page.
But here’s the catch — you only pay when someone clicks on your ad.
So, if someone sees your ad but doesn’t click on it, you don’t pay anything.
If someone clicks on your ad and you’re the winner of the auction, you’ll pay the amount you bid per click, which can range from a few cents to hundreds of dollars.
To help you navigate the complexities of the Google Ads system and get the best return on your investment, it can be helpful to work with a Google Adwords agency in Sydney.
These agencies specialise in optimising ad campaigns and can help you create effective ads, choose the right keywords, and set bids that maximise your ROI.
So, in conclusion, the cost of advertising on Google varies depending on the competition and the keywords you’re targeting.
By working with a Google management agency in Sydney, you can optimise your campaigns and achieve the best results for your advertising budget.
Is Google Ads the best for lead gen?
Imagine you’re a local plumbing business trying to generate more leads.
You have a website and a Facebook page, but you’re not getting many inquiries. So, you decide to invest in Google Ads.
You create a campaign targeting keywords like “emergency plumber” and “leaky faucet repair” and set up ads that direct people to your website’s contact page.
Within a few days, you start getting more inquiries and new clients.
Why did Google Ads work so well for this plumbing business?
Because people who are actively searching for plumbing services are more likely to be ready to hire a plumber.
By targeting those specific keywords, the ads were able to reach potential customers at the exact moment they were looking for a solution to their plumbing problems.
Of course, Google Ads may not be the best platform for every business or every marketing goal.
But if you’re looking to generate leads for a business with a specific service or product, and you want to reach people who are actively searching for that solution, then Google Ads can be a highly effective tool.
How do I find the right Google Ads provider for me in Sydney?
Looking for a Google Ads provider in Sydney for your small business can be overwhelming.
You want to find someone who’s experienced, reliable and affordable, but where do you start?
First, start with referrals from other small businesses in your network. Ask for recommendations and read online reviews.
Second, check the provider’s website for information on their experience, Google certifications, and case studies.
Third, set up a consultation to discuss your business goals and ask for a tailored proposal.
Finally, don’t forget to ask about their reporting and communication process.
For example, let’s say you own a small business in Sydney that sells handmade candles.
You ask your fellow small business owners for a referral and they recommend a local Google Ads provider.
You then check their website and see that they have experience in e-commerce and have worked with other small businesses in your industry.
You set up a consultation and during the call, the provider asks questions about your target audience and business goals.
They then create a tailored Google Ads strategy that includes ad copy and keywords specific to your business.
You agree to work together and the provider sets up the campaign, monitors performance, and sends you fortnightly reports.
You’re happy with the results and appreciate the provider’s open communication style.
Why is Google Ads a viable option for my business?
Google Ads is a powerful advertising platform that can be leveraged to promote your business and products to potential customers.
It allows you to create customised campaigns designed for each stage of the buyer’s journey, allowing you to capture leads and drive conversions throughout the entire sales funnel.
Unlike other forms of marketing, such as television advertising or outdoor advertising, Google Ads agencies in Sydney can help you to target very specific groups of people (buyers).
You can show different ads to different people based on their interests, location and search history. This level of targeting is incredibly powerful as it ensures that you’re only showing relevant ads to the right people.
It also enables you to measure the success of your campaigns in real-time and optimise them for even better performance. With Google Ads, you can track the number of clicks, impressions, conversions and more to assess how effective your campaign is.
Fortunately, there are experienced Google Ads agencies in Sydney that can help you get the most out of this platform. They have specialist knowledge and experience in setting up, optimising and running campaigns that drive results. It’s well worth considering if you’re looking to get the most out of your marketing efforts.
