Skip to content
Google Ads Management Sydney
Feel like your Google Ads are a money-eating monster?
Google Ads can be a beast. But what if you had a dedicated guide, someone who simplifies it all, who's in the trenches with you, ensuring every dollar you spend is a dollar working for you?
Struggling with Google Ads? It’s time for a change.
Feel like you’re pouring cash into Google Ads, only to see it vanish with nothing to show for it? Frustrated that every time you feel on top of things, Google shifts its goalposts? You’re not alone. You launch ads hoping to see your business boom. But instead, competitors are always a step ahead, your clicks aren’t turning into sales, and you’re drowning in confusing metrics. In one desperate call for help, you’re looking for someone to…
Turn clicks into customers
Because you deserve more than just website visits.
Stay ahead of changes
So your business doesn't fall behind your cutthroat competition.
Translate the jargon
Into everyday words. Because we all want reports in plain English.
We manage quite a lot of accounts. Josiah was able to reduce our CPA costs by 50% in less than 4 weeks.
Strategies backed by data. Responsible for generating $73+ million in revenue
Recent success stories
You don't need more "traffic". You need more sales.
With our partnership, you won’t just get traffic. You’ll get the right kind of traffic. Those businesses you secretly admire? It’s time they admired you.
Why trust me and my team?
Bespoke strategies
We get it. Every business is unique. We tailor our approach to your needs.
Clear ROI
Transparency isn't just a buzzword here. See which ads make you money.
No fluff reports
Get bespoke reports that align with business goals and sales conversions.
Complicated jargon
No more agencies that hide behind jargon and fancy reports.
Overspending
No more being scared of overspending without realising it.
Missing out
No more missing out on the latest Google Ads features.
Josiah always provides invaluable advice and strategic guidance.
Here's how it works
- Step 1: Consult
Let's have a chat where we'll discuss your objectives, past strategies, and what has worked for you so far with Google Advertising campaigns. - Step 2: Paid Strategy
I'll delve deep into your current Google Ads account. You'll receive actionable insights and expert advice to quickly improve your results. - Step 3: Choose a plan
You can rely on my skilled team and I to execute the plan within your budget, taking care of everything for you. - Step 4: Measure and Refine
I'll work with you long-term to measure the results of your Google Ads campaigns. We'll analyse the data, make data-driven adjustments, and refine our approach to ensure you generate more sales and achieve profitable growth.
Google Ads management Sydney — for serious businesses ready for growth
We believe in partnerships, not transactions. Our mission is to work alongside businesses that are as serious about growth as we are.
So if you’re searching for quick fixes or overnight success, we might not be the right fit.
Ready to take back control, understand where your money’s going, and see genuine growth? Let’s transform your Google Ads journey together.
P.S. We get the objections. Maybe you’ve been burned before, or feel like you’ve tried it all. Give us a chance, and let’s rewrite your Google Ads story.
Google Ads FAQs
What is the Cost Per Click (CPC)?
Cost per click (CPC) is a metric that tells you how much each click on your Google Ads campaign costs you.
Let’s say you’re a plumber based in Sydney and want to attract more customers by advertising your services on Google Ads.
You set up a campaign targeting the keyword “plumber in Sydney” and bid $1 per click.
When someone searches for “plumber in Sydney” and clicks on your ad, you’ll pay $1 for that click.
However, the cost per click isn’t fixed.
Google uses an auction system to determine the cost per click for each advertiser based on various factors such as ad relevance, landing page experience, and competition from other advertisers.
So if there are many plumbers competing for the same keyword, the cost per click may be higher.
But how does the auction work?
Let’s imagine a scenario where you and another plumber are both bidding for the keyword “plumber in Sydney”.
The other plumber has bid $2 per click while you’ve bid $1. When someone searches for “plumber in Sydney”, Google will consider both bids and ad relevance to determine which ad to show and at what cost per click.
In this case, if the other plumber’s ad is more relevant and has a better landing page experience, their ad may show up at the top of the search results, and they may only pay $1.01 per click instead of their $2 bid.
On the other hand, your ad may show up below theirs, and you may end up paying $0.90 per click instead of your $1 bid.
The goal of using Google Ads is to drive traffic to your website and generate leads for your business.
By understanding cost per click and how the auction system works, you can optimise your AdWords campaigns to make sure you’re getting the most value for your budget.
How much do Google Ads cost?
Here’s how it works. Imagine you own a bakery in Sydney, and you want to advertise your delicious cakes on Google.
You create an ad and set a budget for how much you’re willing to spend on advertising each day, say, $50.
Now, here’s where the auction comes in.
Every time someone searches for keywords related to your ad, Google will hold an auction.
It’ll consider factors such as the relevance and quality of your ad, the keywords you’re targeting, and how much you’re willing to pay per click.
Let’s say someone searches for “best cakes in Sydney,” and your ad is believed to be relevant and of good quality.
Your ad will then compete in the auction against other ads targeting similar keywords.
The ad with the highest Ad Rank, which considers your bid and ad quality, will win the auction and be displayed at the top of the search results page.
But here’s the catch — you only pay when someone clicks on your existing Google Ads.
So, if someone sees your ad but doesn’t click on it, you don’t pay anything.
If someone clicks on your ad and you’re the winner of the auction, you’ll pay the amount you bid per click, which can range from a few cents to hundreds of dollars.
To help you navigate the complexities of the Google AdWords system and get the best return on your investment, it can be helpful to work with a Google Adwords agency in Sydney.
These agencies specialise in optimising ad campaigns and can help you create effective ads, choose the right keywords, and set bids that maximise your ROI.
So, in conclusion, the cost of paid ads on Google varies depending on the competition and the keywords you’re targeting.
By working with a Google Ads specialist in Sydney, you can optimise your digital marketing strategy and achieve the best results for your advertising budget.
Is Google Ads the best for lead gen?
Imagine you’re a local plumbing business trying to generate more leads.
You have a website and a Facebook page, but you’re not getting many inquiries. So, you decide to invest in Google Ads.
You create a campaign targeting keywords like “emergency plumber” and “leaky faucet repair” and set up ads that direct people to your website’s contact page.
Within a few days, you start getting more inquiries and new clients.
Why did Google Ads work so well for this plumbing business?
Because people who are actively searching for plumbing services are more likely to be ready to hire a plumber.
By targeting those specific keywords, the ads were able to reach potential customers at the exact moment they were looking for a solution to their plumbing problems.
Of course, Google Ads may not be the best platform for every business or every marketing goal.
But if you’re looking to generate leads for a business with a specific service or product, and you want to reach people who are actively searching for that solution, then Google Ads can be a highly effective tool.
How do I find the right Google Ads provider for me in Sydney?
Looking for a Google Ads provider in Sydney for your small business can be overwhelming.
You want to find someone who’s experienced, reliable and affordable, but where do you start?
First, start with referrals from other small businesses in your network. Ask for recommendations and read online reviews.
Second, check the provider’s website for information on their experience, Google certifications, and case studies.
Third, set up a consultation to discuss your business goals and ask for a tailored proposal.
Finally, don’t forget to ask about their reporting and communication process.
For example, let’s say you own a small business in Sydney that sells handmade candles.
You ask your fellow small business owners for a referral and they recommend a local Google Ads provider.
You then check their website and see that they have experience in e-commerce and have worked with other small businesses in your industry.
You set up a consultation and during the call, the provider asks questions about your target audience and business goals.
They then create a tailored Google Ads strategy that includes ad copy and keywords specific to your business.
You agree to work together and the provider sets up the campaign, monitors performance, and sends you fortnightly reports.
You’re happy with the results and appreciate the provider’s open communication style.
Why is Google Ads a viable option for my business?
Google Ads is a powerful advertising platform that can be leveraged to promote your business and products to potential customers.
It allows you to create customised campaigns designed for each stage of the buyer’s journey, allowing you to capture leads and drive conversions throughout the entire sales funnel.
Unlike other forms of marketing, such as television advertising or outdoor advertising, digital marketing agencies in Sydney can help you to target very specific groups of people (buyers).
You can show different ads to different people based on their interests, location and search history. This level of targeting is incredibly powerful as it ensures that you’re only showing relevant ads to the right people.
It also enables you to measure the success of your campaigns in real-time and optimise them for even better performance. With Google Ads, you can track the number of clicks, impressions, conversions and more to assess how effective your campaign is.
Fortunately, there are experienced Google Ads agencies in Sydney that can help you get the most out of this platform. They have specialist knowledge and experience in setting up, optimising and running campaigns that drive results. It’s well worth considering if you’re looking to get the most out of your digital marketing efforts.