How a Melbourne Migration Agent Used Law Firm Marketing to Surge Bookings By 400%
Gogozing Migration is an independent Australian immigration agency based in Melbourne, Australia and Seoul, South Korea.
Decreased Bounce Rate
GoGoZing Migration reached out to me, wanting to increase qualified leads for their law firm. The main idea was to maximise their website performance which would need higher conversion rates. Little did the client know that Google Ads were a massive culprit of existing performance issues. After implementing a very successful landing page and ad campaign, the business saw a 400% increase in new bookings and a 140% increase in ad performance across the board.
Gogozing Migration is an independent Australian immigration agency based in Melbourne, Australia and Seoul, South Korea. They focus on providing high-quality immigration services to businesses, families and individuals worldwide. With the help of our international partners, they're able to provide a seamless service without the hassles of complicated visa policies.
With a leaky pipeline full of unqualified leads, the client needed a robust and predictable system that could generate qualified leads from their ads. Here are some of the main challenges the client had when they approached me:
- There was no conversion tracking to monitor PPC performance
- The existing keyword strategy was not optimised, leading to ad wastage
- The ads lacked descriptive copy to inform prospects of their USPs
- They did not have any high-converting lead generation web page
The client knew they had to address their inbound lead generation problem quickly. They didn’t know precisely how to do it or what steps to take to generate higher quality migration leads online. When they approached me, we started with a simple conversation about their current performance and where they wanted to go. Then I was commissioned to perform a holistic marketing audit to uncover any gaps in their performance. With a list of actionable insights, I could prescribe an effective strategy that made sense to the situation. We began by creating a new landing page for our ideal target personas. This included compelling copywriting, recommended SEO h-tags, injections, metadata, and design and development. With slick web pages ready to go, the only thing left to do was audit the existing Google Ads account and perform an implementation session to turn the narrative around.
Upon executing the strategy, within weeks we saw a dramatic increase in online bookings. The overall lead quality evidently improved, and the client was ecstatic about how great the results were. The results:
- The number of users booking in for complimentary visa calls grew by 400%
- Their Google Ads performance per ad increased by a total 11% (CTR)
- The total number of average clicks skyrocketed by 140% MoM