How this NDIS provider used digital marketing to go from $0 to $3 million
When OnTrack Tasmania first approached me for a simple website, I had no idea that it would become something so much bigger. What started out as an isolated project quickly snowballed into a full-scale collaboration.
What was the problem?
Nick’s enthusiasm was infectious, and his vision for OnTrack Tasmania was clear. We talked about his goals for OnTrack Tasmania, which he wanted to be the go-to service provider in the Tasmanian NDIS sector. But he had no website or online presence. No one could find him if they tried, and he had a tradeshow coming up. We discussed how a website could help him reach his goals and be an effective platform for connecting with potential participants.
OnTrack Tasmania helps Tasmanians on the National Disability Insurance Scheme (NDIS). They aid in providing equal access to employment, housing, and community activities. They specialise in non-traditional disabilities and SIL support.
Diving into the situation
With Nick starting from scratch, I started by performing a digital marketing audit and strategy. This required taking a deep dive into competitor analysis, SEO research, and local listings to determine the best approach for him. As a result of this research, we developed an extensive plan, including a website and social media presence, to help Nick create an online identity that would reach participants, support coordinators, agencies, and family carers.
What was the solution?
We quickly got to work on creating a website and the necessary content for him to appear in search engine results. We identified the right keywords he should target, as well as what topics he could cover to build credibility with his potential customers. We created multiple pages that showcased his experience, qualifications, and portfolio—all optimised for SEO. As we worked on the website and content, we also discussed how Nick could promote himself at the upcoming tradeshow. We discussed a few tactics he could use to reach his goals and ensure that he had an impactful presence at the event.
What were the results?
Nick’s success didn’t come easy. He put in tons of hard work and dedication to make his business what it is today. When I first met Nick, he was just starting out with a small budget and limited resources. But he quickly realised the power of digital marketing and dove into online promotion, attending tradeshows and local events whenever he could. With consistent effort and dedication, Nick was able to scale his business up to $3 million — something he never thought possible. We kept in touch as he grew, and I was really proud to see him reach that milestone. Today, Nick’s business has grown even further and is now worth over $20 million. He has in-house marketing teams now handling all the digital promotion and is a true success story.