#1 Google Ads Specialist
Do your ads suck away😈 at all your profits
Are you tired of seeing your PPC costs skyrocket without any corresponding boost in results? Imagine cutting your PPC costs by 50% while doubling your conversion rate.
Confused by Google Ads? Stop the guesswork
Ever found yourself scratching your head, drowning in a sea of metrics, bid strategies, and digital marketing jargon while trying to manage your Google Ads account? You’re not alone. Even a simple mistake could turn your ad campaigns into a money sink. Many business owners like you are juggling too many hats and struggling to make sense of how Google Ads works. As a Google Ads specialist with a proven track record of generating over $73M in client revenue, I can turn your Google Ads account from a confusing labyrinth into a revenue-generating machine.
Here's what 99% of agencies get wrong
The first thing most agencies do is find a bunch of search terms on Google Keyword Planner, calculate how much they need to spend, and then whack it all into an ad group. This is a terrible idea, and I don’t recommend it. You see, something called Quality Scores dictates how well you’ll do with your ads. I’m here to show you how it works and how it could save you up to 50% off your advertising costs (I’m not kidding, this isn’t clickbait). Read about Quality Scores and how to achieve 50% discount rates with Google Ads services.
AS FEATURED IN
How it works
- Step 1: Consult — Let’s have a chat where we’ll discuss your objectives, past strategies, and what has worked for you so far with Google Ads. I’ll gather valuable insights to create a tailored plan that aligns with your business goals.
- Step 2: Paid Strategy — In this session, I’ll delve deep into your current Google Ads challenges. You’ll receive actionable insights and expert advice to quickly improve your results. Say goodbye to wasted ad spend and hello to effective strategies that drive conversions.
- Step 3: Choose a plan — Once we’ve identified the most effective Google Ads strategies for your business, we’ll create a detailed implementation plan. You can rely on my skilled team to execute the plan within your budget, taking care of everything for you. Sit back and relax as we optimize your ads and maximize your returns.
- Step 4: Measure and Refine — Our collaboration doesn’t stop after implementation. I’ll work with you long-term to measure the results of your Google Ads campaigns. We’ll analyse the data, make data-driven adjustments, and refine our approach to ensure you generate more leads and achieve profitable growth.
Ready to optimise your Google Ads performance?
Are you tired of relying on unpredictable organic traffic for your business? As a Google Ads consultant, I can create a tailored Google Ads strategy designed to put your business at the top of the search engine results page. Not only will you be able to enhance your visibility, but you’ll also be able to convert ready-to-buy customers and reclaim control over your profits at a very reasonable price.
I don't believe in "more traffic". You need more customers
The only reason you’re hiring me as a Google Ads specialist is to get more customers for your business on an ongoing basis. That means creating more financial freedom and stability so that you can spend less time worrying about your business and more time doing the things you love. I’m here to help make that happen by working closely with you to implement strategies that will bring in new leads and convert them into customers.
Questions I get asked as a Google Ads expert
A Google Ads specialist is someone who helps businesses and organisations plan, set up, manage, and optimise their Google Ads campaigns.
They have expertise in the Google Ads platform, understand how to create effective ad copy and targeting strategies, track results, analyse data and make adjustments for continuous improvements in the ad accounts.
A Google Ads specialist worth their salt will also have a strategic vision that aligns with your company’s goals — to get more leads, customers, and sales for your business without wasting your budget.
You can find Google Ads Specialists for hire in places like Upwork, which is a great place to hire people.
Some agencies may have specialists, but it’s better to find one person on their own. The best way to hire someone is to talk with them and ensure they know what you need help with. In addition, there are online forums like Facebook groups or Reddit where people post services they offer related to Google Ads. It might be worth looking into if you have specific questions or need help quickly.
And read up on their reviews to see if they’re a good fit for your needs. It’s always best to chat with them before making any decisions. Google Ads specialists are knowledgeable and can help you get the most out of your campaigns, so make sure that you take the time to find the right one for you.
At the end of the day, it’s important to remember that you’re entrusting someone to manage your money, so be sure to choose someone who is knowledgeable and down-to-earth, easy to talk to, and relatable.
Common mistakes that a lot of people make are that they aren’t careful with their match types, and so they bid on too broad of an audience. This can decrease your ads’ relevancy. Google can penalise you for this by making you pay more for your CPCs than other advertisers.
Another massive one is that many agencies do not continue in their learning and upskilling. Many still follow old strategies like Single Keyword Ad Groups (SKAG) and the Alpha/Beta strategy — all outdated and actually cost you more in ad spend than modern methods.
Many new ad managers constantly tweak their campaigns, and it prevents your ads from showing up on Google sooner. My two cents are to give your ads time. On average, it takes around two weeks for them to kick in properly.
Both Google Ads and Facebook Ads offer unique advantages depending on your campaign objectives. Google Ads are often more effective for targeting customers when they’re searching for products or services like yours, thanks to the robust search engine optimisation (SEO) capabilities.
On the other hand, Facebook Ads excel in brand visibility and community engagement. In a perfect world, a blend of both could be very effective. As a digital marketing specialist, I can help you identify where your ad spend will bring the best ROI.
Firstly, focus on your Quality Score, as it directly influences your per-click costs. Using Google Ads Editor can help you manage campaigns more effectively. Plus, optimise your bids and use geo-targeting to focus on locations where your audience is most active. Schedule a call with me, and let’s deep dive into these strategies to help you reduce your CPA and optimise your Google Ads performance.
Google Partner status is awarded to agencies that excel in using Google Ads. With a Google Partner badge, an agency gets access to a variety of benefits, including industry research and a more direct line to Google support. Becoming a Google Partner ensures that you’re working with a credible, certified Google Ads specialist.
Mobile targeting is crucial in this digital age, especially for businesses like home improvement where people often search on the go. Google Ads mobile targeting allows for device targeting for campaigns, providing a way to reach audiences depending on their device. Optimising shopping ads for mobile can particularly yield great results.
Google Ads can be a boon for niche sectors like online courses and real estate. Through precise keyword targeting and ad placement, you can attract highly interested individuals. Google Ads allows you to set your ads to appear for specific search terms, ensuring your ads are seen by those most likely to convert. With my help, we can optimise your ads to reach your target demographic effectively.
Google Shopping Ads (now replaced by Performance Max campaigns) are a type of ad that features detailed product information. These are especially effective for businesses looking to highlight their products right in the search engine results. Managing shopping campaigns effectively involves using Google Merchant Center and optimising your product listings. As a Google Ads professional, I can guide you through this, ensuring your products reach their intended audience.