How To Track Online Sales
How do you accurately track your sales online?
I'm often asked how I've been able to generate over $23 million in revenue. The answer is simple: a combination of strategic planning, effective marketing, and lead tracking tools. Find out below.
How is that possible?
Throughout my years as a digital marketer, I’ve experimented with many different attribution tracking tools while creating custom solutions for my clients. Thanks to their feedback and the helpful features of varying platforms such as WhatConverts, Google Analytics, and Google Optimise (for conversion rates), I’ve successfully uncovered various marketing insights that help my clients keep track of sales goals and their return on investment.
Are all your campaigns successful?
While it would be amazing if all our campaigns hit a home run, that’s not always the case. There is no marketing agency on Earth that can guarantee a 100% success rate every time they launch a campaign. From my experience working with some of the top agencies in Australia, I know that even when clients have invested a lot of money into a campaign, they sometimes don’t see any return on their investment for months.
Clients confidently see ROI on demand.
Do you help clients setup sales tracking?
Yes! Measuring your ROI is mandatory. That’s why I make sure each of my clients have a sales tracking system setup so that I can measure their return on investment and track their progress over time. The main metrics I focus on are cost-per-acquisition (CPA) and customer acquisition costs (CACs). My job is to make sure that you have a reliable, predictable business model. It’s an invaluable process and one that pays for itself in the long run.
Can you track sales calls and eCommerce?
Yes, and I strongly encourage it. I’ll help you track every sales phone call, including the option to transcribe them and remove any personal information. Clients have not only seen success in driving leads and phone calls but also in eCommerce sales. I’ve been able to track and manage millions of dollars in transactions for hundreds of clients, helping them to increase their profit margins by taking advantage of high ROI channels like SEO and PPC.
Sales tracking questions
How does an online sales tracker help me with my sales process?
An online sales tracker can help you and your sales managers keep track of your leads, your customer interactions, and the progress of each sale. It can help you monitor where in the process each deal is, so you know what needs to be done next. With this kind of visibility into your sales process, you can see which steps are working and which need improvement.
It can also give you an overall view of your performance, sales activities, and help you strategise better. This kind of information is invaluable for the entire sales team to make data-driven decisions and ultimately drive more revenue.
Is there a way to track each stage of the funnel?
Absolutely! You can use a tool like Google Analytics to track each stage of the funnel. You’ll just need to set up conversion tracking and you’ll be able to monitor where people enter, move through, and drop off in the funnel.
This will give you valuable insights into how well your campaigns are doing, so you can make adjustments as needed. Additionally, using a tool like Hotjar or Microsoft Clarity will allow you to track user behaviour and gain further insights into how people are interacting with your website.
With the data from these tools, you’ll be able to identify where potential opportunities lie in order to optimise your funnel. So if you want to get a better understanding of what’s happening at each stage of your funnel, these tools can be invaluable.
At JRR Marketing, the best sales tracking software we use are WicketReports and WhatConverts. Some of our clients use MixPanel and deeper BI tools (IBM), so you can use whatever you are most comfortable with. If you need any help setting up tracking or interpreting the data, feel free to reach out and we’ll be more than happy to help.
Do you help clients calculate their required budget and sales forecasts?
Yes! One of our most popular in-house tools is our ads budget calculator. With it, you can quickly and easily estimate budgets for specific campaigns and create sales forecasts. It also helps you decide how to allocate resources most effectively across your portfolio of campaigns.
All in all, this tool takes a lot of the guesswork out of budgeting and sales forecasting, so you can make decisions with confidence.
How does a CRM help you keep track of sales data
A CRM helps you keep track of your sales data by providing an easy way to store and access customer details.
You can use a CRM to track your leads’ information, like contact info, purchase histories, order statuses, etc. This information is all stored in one centralised place, so it’s easy to view at a glance. With this data, you can gain insights into customer behaviour, preferences, and purchasing trends.
Having this information at your fingertips makes it easier to make informed decisions that will help grow your business. You’ll also be able to provide better customer service by responding quickly to inquiries and understanding their needs more accurately. Ultimately, a CRM helps you start tracking your sales and marketing performance to build stronger relationships with customers.