Josiah Roche

Josiah Roche

Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps 6-7-figure brands as a Fractional CMO to generate predictable leads and sales growth.​

Articles by Josiah Roche(127 articles)

How To See Competitors Google Ads In 3 Simple Steps

How To See Competitors Google Ads In 3 Simple Steps

This definitive guide teaches you how to see competitors Google Ads. Find out how to spy on competitors' Google Ads for better ROI., Don't let the competition outsmart you. Learn how to see your competitors' Google Ads and make more informed advertising choices.

Mar 16, 202610 min read
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What Is The Decoy Effect? — The Secret Behind 40% More Sales

What Is The Decoy Effect? — The Secret Behind 40% More Sales

Explore what is the Decoy Effect and how it can skyrocket your sales. Learn practical ways to implement this powerful strategy in your business., What is the Decoy Effect? It's a subtle yet powerful sales tool. Learn how to master it for your business and see your sales figures soar.

Mar 13, 20269 min read
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SEM For Local Businesses — 5 Tips To Dominating Local Search

SEM For Local Businesses — 5 Tips To Dominating Local Search

Discover how SEM for local business can change the way you market yourself online. Learn top tactics for tangible growth and visibility in 2024., SEM for local business goes beyond just being online - it's about ensuring the right local customers find you.

Mar 11, 202610 min read
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The Ultimate Keyword Research Checklist For SEO (2026)

The Ultimate Keyword Research Checklist For SEO (2026)

Boost your SEO strategy with our comprehensive keyword research checklist. Discover the techniques to outrank competitors and dominate search engines in 2026.

Mar 11, 202617 min read
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What Is The Importance Of Domain Authority?

What Is The Importance Of Domain Authority?

Domain authority is a good way for you to understand generally how well your website is performing on a search engine. Read on to learn more!, Domain authority is a good way for you to understand generally how well your website is performing on a search engine. Read on to learn more!

Mar 11, 20263 min read
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How To Create A Marketing Persona — 5 Steps [Free Template]

How To Create A Marketing Persona — 5 Steps [Free Template]

In this guide, you'll learn the five steps how to create a marketing persona for your brand. See how to write a customer persona with a free template., I've made this free marketing persona template available to the public because I believe it's a sin to keep it behind some paywall.

Mar 11, 202613 min read
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Paid Search Strategy — 7 Power Moves To Cut $ Spend Fast

Paid Search Strategy — 7 Power Moves To Cut $ Spend Fast

Strong campaigns are built by design, not chance. Beef up your paid search strategy with these power moves to cut wasted clicks and save ad budget.

Mar 11, 202610 min read
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How Do Performance Max Campaigns Work? — 5 Key Benefits

How Do Performance Max Campaigns Work? — 5 Key Benefits

How do Performance Max campaigns work? Here are 5 features that show why they’re different from search ads., Performance Max campaigns use AI to run targeting, bidding, and creatives across Google’s platforms. They work differently to Search campaigns because the focus is on reach and performance, not just keywords. Running both side by side could mean you can find new customers and still hit strong returns.

Mar 11, 20267 min read
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Domain Authority Vs Page Authority — 4 Key Differences

Domain Authority Vs Page Authority — 4 Key Differences

Confused about domain authority vs page authority? These 4 differences will clear it up and show you where to focus for better rankings., If you’re serious about SEO, you need to know the difference between domain authority and page authority. They’re not the same, and understanding how each one works can give you a real edge in search rankings. In this post, we’ll break down four key differences, explain why they matter, and show you simple ways to improve both. Whether you’re building backlinks or fine-tuning your content, knowing how these metrics work helps you make better decisions and get better SEO results.

Mar 11, 20268 min read
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7 Ways To Optimise For Conversational Search To Rank Higher

7 Ways To Optimise For Conversational Search To Rank Higher

Conversational search is changing how people find content online. Make your website content answer real questions, voice queries & long-tail intent., Want to rank higher in 2025? These 7 conversational search tips help you write like people talk, win featured snippets & keep up with Google’s changes.

Mar 11, 20268 min read
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How To Avoid PPC Keyword Cannibalisation (Stop Killing ROI)

How To Avoid PPC Keyword Cannibalisation (Stop Killing ROI)

Here's how to stop murdering your money on Google Ads by learning how to avoid keyword cannibalization PPC campaigns., Keyword cannibalisation is a situation familiar to anyone who’s ever delved into the world of PPC.

Mar 11, 20267 min read
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5 Reasons Why You Should Optimise For Visual Search

5 Reasons Why You Should Optimise For Visual Search

Visual search is changing SEO. Learn 5 important reasons why you should optimise for visual search in 2025. Photos now do the talking and the selling., Visual search is changing the way people find stuff online. In 2025, it’s only going to get bigger. Here’s why it matters for your brand and how it can help you stand out.

Mar 10, 20268 min read
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