Josiah Roche

Josiah Roche

Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps 6-7-figure brands as a Fractional CMO to generate predictable leads and sales growth.​

Articles by Josiah Roche(127 articles)

5 Ways To Make Optimism Bias Do The Selling For You

5 Ways To Make Optimism Bias Do The Selling For You

Here are 5 ways to use optimism bias to boost sales and win people over. Make your messages inspiring, build trust, and grow your brand — all without the fluff., Unlock the power of optimism bias in marketing with these 5 actionable tips. Drive more sales, build lasting trust, and convert customers with psychology-backed tactics.

Mar 24, 20267 min read
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How To Ask For Testimonials – 5 Easy Ways To Get Reviews

How To Ask For Testimonials – 5 Easy Ways To Get Reviews

Stop dreading thanks, but no thanks. Learn how to ask for testimonials using proven psychology. Finally turn happy clients into raving fans., Worked your butt off but feel like you’ve got nothing to show for it? We’ll share 5 painless ways to ask clients for testimonials. Let’s talk about psychology tips to get them to sing you praises.

Mar 20, 202610 min read
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Why You Need An SEO Audit — Save Thousands With 4 Quick Wins

Why You Need An SEO Audit — Save Thousands With 4 Quick Wins

Boost your site’s visibility with an SEO audit. Learn 4 quick wins that will improve your UX and save thousands in lost sales. Here's why you need an SEO audit., Struggling to get your website noticed on Google? A quick SEO audit might be just what you need. Learn how a few simple tweaks can make a huge difference in your site's visibility (& your business’ bottom line).

Mar 20, 202610 min read
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What Is The Primacy Effect? Save 90% Of Time On Marketing

What Is The Primacy Effect? Save 90% Of Time On Marketing

So, what is the primacy effect? Find out how this psychological principle can transform your first impressions into lasting connections., Making a killer first impression is an art. Find out how the primacy effect can make or break your marketing efforts.

Mar 18, 202612 min read
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Baader-Meinhof Phenomenon — 4 Ways To Make Your Brand Stick

Baader-Meinhof Phenomenon — 4 Ways To Make Your Brand Stick

Unlock the Baader-Meinhof phenomenon (aka the frequency bias) in your marketing. Discover four strategies to take your brand from unseen to unforgettable., What’s the Baader-Meinhof phenomenon? Better yet, how can it boost your marketing? Let’s talk about the frequency bias and four ways you can use it to make your brand stick in people’s minds.

Mar 18, 202610 min read
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How To Do Audience Research For SEO — 5 Simple Tips

How To Do Audience Research For SEO — 5 Simple Tips

Learn how to do audience research for SEO with 5 easy tips — and without spending a lot. Pick up strategies to create content that fit your audience’s needs., Learn how to do audience research for SEO in 5 easy tips. Even if you’re a beginner with no prior experience, it’s simple to figure out what your audience is searching for. Get better results from your marketing efforts and boost your content’s impact.

Mar 18, 202610 min read
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Why Is Google Ads A Viable Option? 10 Ways It Unlocks Growth

Why Is Google Ads A Viable Option? 10 Ways It Unlocks Growth

Google Ads is a great way to reach potential customers and grow your business. But why is Google Ads a viable option? Here are 10 reasons why., Whether you’re a small business or an established brand, you're missing out if you haven’t learned to utilise the potential of Google Ads. Many businesses flock to Google Ads because it eliminates the idea of bothering people on social media. Instead, you can intercept them when they’re looking for a solution to their problems on Google – meaning you’re not harassing them – you’re helping them.

Mar 18, 202616 min read
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7+ Reasons Why You Should Hire A Google Ads Specialist

7+ Reasons Why You Should Hire A Google Ads Specialist

Are you considering investing in advertising through Google Ads? Why hire a Google Ads specialist vs an agency? We'll explore your options., It's no secret that digital marketing is an essential part of any successful business. But if you're a business owner, you may be wondering why it's important to hire a Google Ads specialist.

Mar 17, 20268 min read
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How To Choose A Dental Google Ads Agency — Save $10,000s

How To Choose A Dental Google Ads Agency — Save $10,000s

Learn How To Choose A Dental Google Ads Agency without wasting money. Essential tips for every dental practice seeking online growth., Choosing a dental Google Ads agency doesn't have to be hard. Avoid costly errors with our straightforward, expert guide.

Mar 17, 202611 min read
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How To Run A Google Ads Experiment In 7 Easy Steps

How To Run A Google Ads Experiment In 7 Easy Steps

Now sure what works with your Google Ads? Learn how to set up Google Ads Experiments and optimise campaigns for better clicks, conversions, and ROI., Feeling like your campaigns just aren't cutting it? Stop guessing and start testing with Google Ads Experiments. This guide will show you exactly how to experiment with different ad ideas to see what works best for YOU.

Mar 16, 202611 min read
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How To Improve Google Ad Strength For 12% More Conversions

How To Improve Google Ad Strength For 12% More Conversions

Think a high Ad Strength is all you need? Think again. Learn both how to improve Google Ad Strength and the real factors that contribute to sales., You're tweaking, you're refining, but are you really getting the most out of your Google Ads? Learn the myths and facts about Ad Strength and how to genuinely boost your conversion rates.

Mar 16, 20268 min read
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How To Target Competitors Audience On Google Ads (3 Ways)

How To Target Competitors Audience On Google Ads (3 Ways)

Want to learn how to target competitors audience on Google Ads? Here are 3 easy ways to reach high-intent customers to boost your sales., Tired of your competitors stealing the limelight? This guide shares 3 strategies to reach high-intent customers & boost your sales. No shady tactics, just effective targeting.

Mar 16, 20268 min read
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