So, you’ve pumped a lot of money into designing your website… but all you’re getting is crickets.
Happens to the best of us.
So, how do you get found on Google? Enter on page SEO services.
What are on-page SEO services?
In a nutshell, on-page SEO services are the act of hiring someone to improve your existing website for SEO purposes.
That means on a daily basis; someone would be:
- Mapping out your website on a spreadsheet
- Using premium SEO tools to check for errors
- Rewriting, removing, and adding new content
- Injecting keywords throughout your content
- Adding links between your web pages
- Identifying new page opportunities
- Tweaking your site’s metadata for bots to understand
- And spending lots of time understanding your customers
Sounds boring, right? That’s because it is.
Which is why many businesses don’t do SEO.
It takes too long to see results, there are no guarantees, and you need to do it consistently.
So why the heck would you hire someone to do it?
Because the rewards can be astronomical.
In the right niche, SEO can be the difference between sinking or swimming for your business.
That’s because Google search is where 81% of people go before making a purchase decision.
And if that doesn’t convince you about SEO, nearly 50% of companies say that SEO is their highest-converting marketing channel.
And let’s face it, referrals are amazing. But they’re only the cherry on top.
Because you can’t predict when your next referral will walk through the door.
So I’m going to discuss how on-page SEO services will help you to create a bit more predictability for your business.
Which businesses benefit from on-page SEO services?
On-page SEO services aren’t just for big-shot corporations.
Whether you’re a startup or an industry titan, on-page SEO services is essential for every website.
Imagine you own a local bakery, and you’re looking to attract hungry customers in your area.
With the right on-page SEO strategy, you can optimise your website to target local-based keywords like “bakery in [your city].”
Eventually, with consistency, link building, and great content, your bakery will make its way onto the first page of the search results.
And you may be thinking that’s all good and fine. But my industry is old, and we sell to B2B only, with a small total addressable market (TAM).
If that sounds like you, even better. In small markets where the TAM is smaller, and your competitors are digital dinosaurs, on-page SEO is even more effective.
Because the competition is lower, simply creating good content without doing any link-building will be enough for you to climb Google’s rankings fast.
We’ve done this for clients in the shipping liner industry, and it works… extremely well.
Are all on page SEO campaigns successful?
While we’d love to say all SEO campaigns will make your website rank number one, that’s not always the case.
There’s no SEO agency on the planet that can promise you a 100% success rate.
Because the truth is SEO is a long game.
And sometimes, despite investing time and effort, it may take 12-18 months before you see results (getting found in the search engine results pages (SERPs)).
So how can you make sure on-page SEO will work?
Just because there are no guarantees doesn’t mean there aren’t predictable ways to get found on Google.
Google has *generously* given SEO specialists a list of over 200 ranking factors that hint at what will help a website rank faster.
But from the list, here are regular activities that have been proven to work for thousands of SEO professionals:
- Invest in a premium SEO tool like Semrush to easily monitor your website’s SEO performance and discover valuable keywords for targeting.
- Take advantage of the free tool called Screaming Frog to scan your website and identify areas that need improvement. It provides quick wins and helps you fix any issues swiftly.
- Once you’ve addressed the minor fixes on your website, it’s time to dive into the exciting part. Use Semrush to explore new and interesting keyword ideas you can create content around.
- This involves identifying your niche’s relevant topics and crafting high-quality content around them. The key is to focus on providing value to your audience rather than solely writing for SEO purposes.
- Don’t worry if you’re unsure about how to navigate this process. I’ve got you covered with a comprehensive checklist on how to do it yourself using either Semrush or Ahrefs. It’s a resource that will assist you every step of the way.
I know the above seems deceivingly simple. But it’s not easy.
Many people try the above, at least for a little while. Eventually, they give up because they’re not consistent.
And I’ll admit, it’s hard to keep consistently doing this for 3, 6, and 12 months without seeing results (although if you’re not seeing any results by then, something’s wrong).
But by staying committed, adaptable, and always striving for improvement, you’ll be able to see the payoff of your on-page SEO efforts within 3 months (for most niches).
What does an on-page SEO expert do?
As you’ve probably realised, trying to learn about SEO can be daunting.
That’s why it’s a good idea to have the guidance of an on-page SEO expert.
People who’ve already dedicated years to mastering the art of SEO optimisation.
And specialists worth their salt have already spent years through trial and error figuring it all out, so you don’t have to.
So what do you do exactly?
With specialised SEO tools, they conduct in-depth keyword research to find the golden phrases that will put your website on the map.
They sprinkle those keywords strategically throughout your content, boosting your relevance and visibility.
On-page SEO experts also dive into the technical aspects, as we explored above, ensuring your website is lightning-fast, user-friendly, and primed for search engines.
With their expertise and collaboration, your website will climb the search result ladder, captivate your target audience, and turn clicks into conversions.
What are SEO tools?
When used the right way, SEO tools can help you track your return on investment (ROI) from SEO.
These tools can help you with keyword research, backlink analysis, site auditing, competitor analysis, and rank tracking.
My personal favourite is that some of them can track your Traffic Cost, which essentially means what your current SEO rankings are worth in dollar values.
I’ve already mentioned some of the tools above, but my go-to tools are:
- Google Search Console (mandatory for all websites)
- Semrush (the best all-round tool)
- Ahrefs (amazing for content marketing)
- Screaming Frog (for technical SEO)
- Neuronwriter (for quickly checking secondary keywords)
By leveraging the power of SEO tools, you can gain a deeper understanding of your online presence and make better data-driven decisions.
On-page SEO FAQs
Can all businesses benefit from on page SEO services?
Absolutely, no matter the size or type of your business, on-page SEO services can help. From local SEO for small businesses to complex on-site SEO strategies for large corporations, every company can benefit from improved search engine rankings.
How does on-page SEO services impact my business?
On-page SEO services can have a significant impact on your business. By optimising your site for search engines, you can improve your visibility, attract more potential customers, and increase your chances of making a sale. Plus, on page SEO can help enhance the user experience on your site, leading to higher customer satisfaction and loyalty.
Can I track the effectiveness of On-Page SEO?
Absolutely! Tools like Google Analytics and SEO audit tools can help you track the effectiveness of your on page SEO efforts. You can monitor changes in your site’s traffic, rankings, and conversions, allowing you to measure the success of your SEO campaign and make data-driven decisions.
What’s the difference between on page and off page SEO?
On page SEO refers to actions taken on your website to improve its visibility, such as optimising content, meta tags, and other on-page elements. On the other hand, off page SEO involves actions taken outside of your website, like building backlinks and promoting your content on social media.
Don’t just survive; escape the cycle of feast or famine
As you know, most businesses don’t make it past their first year.
And just “surviving” isn’t really a good place to be in. Trust me; I’ve been there.
To thrive in today’s marketplace, you need on-page SEO services in your marketing tool kit.
Don’t let your competitors steal the lion’s share of the pie while you’re left in their dust.
Embrace the power of on-page SEO, and you might be surprised.