What is the Primacy Effect? Save 90% of Time on Marketing
Making a killer first impression is an art. Find out how the primacy effect can make or break your marketing
Skip to contentAs helpful as psychology can be, it’s important to recognise that it’s not a perfect science. Humans are complex creatures, and our brains are wired in all sorts of ways that can influence the way we perceive, process, and respond to information. That’s where biases come in. As a marketer, it’s crucial to be aware of the biases that can impact your own thinking and the biases that might be influencing your audience.
Making a killer first impression is an art. Find out how the primacy effect can make or break your marketing
Tap into self enhancement bias to make your ads irresistible. Learn the secrets to captivating your audience.
What is the Decoy Effect? It’s a subtle yet powerful sales tool. Learn how to master it for your business
Discover the secret of the blemishing effect in boosting sales and creating authentic customer experiences.
Conversion rate optimisation consultants promise a lot, but do they deliver? We break down what you need to know.
The psychology of pricing isn’t just about numbers; it’s about tapping into core human behaviours and desires. Find out how
Unearth 15+ proven tactics to leverage the psychology of scarcity and boost your sales. Scarcity marketing can be a double-edged
Elevate your digital marketing strategy by understanding the psychology of colours in marketing. Know what shades attract sales and why.
I’ve made this free marketing persona template available to the public because I believe it’s a sin to keep it
Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps startups and Fortune 500s use online marketing to generate predictable growth.