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As helpful as psychology can be, it’s important to recognise that it’s not a perfect science. Humans are complex creatures, and our brains are wired in all sorts of ways that can influence the way we perceive, process, and respond to information. That’s where biases come in. As a marketer, it’s crucial to be aware of the biases that can impact your own thinking and the biases that might be influencing your audience.

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Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps startups and Fortune 500s use online marketing to generate predictable growth.