{"id":15435,"date":"2022-12-26T17:54:11","date_gmt":"2022-12-26T06:54:11","guid":{"rendered":"https:\/\/www.josiahroche.co\/?p=15435"},"modified":"2023-06-11T17:33:40","modified_gmt":"2023-06-11T09:33:40","slug":"how-much-do-google-ads-cost","status":"publish","type":"post","link":"https:\/\/www.josiahroche.co\/blog\/how-much-do-google-ads-cost\/","title":{"rendered":"How Much Do Google Ads Cost? 5 Simple Ways To Profitably Pay Less"},"content":{"rendered":"
As a business owner, you’re always looking for ways to save money. Google Ads is no different. <\/p>\n\n\n\n
There are a variety of ways you can lower your costs and get the most out of your budget.<\/p>\n\n\n\n
And there are many factors to consider when understanding the cost of Google Ads. <\/p>\n\n\n\n
To start, the industry that you operate in will have an impact on your estimated budget<\/a>.<\/p>\n\n\n\n Certain industries, such as finance (loans), insurance, gambling and alcohol, tend to be more costly than others not considered sensitive by Google.<\/p>\n\n\n\n Additionally, advertisers in professional services, such as law, accounting and real estate, are prepared to shell out a premium because of the potentially lucrative revenue each individual customer can bring.<\/p>\n\n\n\n As such, the cost per click (CPC) tends to be higher (sometimes over $50-$100 per click) in these verticals than in other less profitable niches.<\/p>\n\n\n\n