{"id":9494,"date":"2022-07-11T02:11:25","date_gmt":"2022-07-11T02:11:25","guid":{"rendered":"https:\/\/www.josiahroche.co\/?page_id=9494"},"modified":"2024-02-15T15:31:39","modified_gmt":"2024-02-15T07:31:39","slug":"cpr-marketing","status":"publish","type":"page","link":"https:\/\/www.josiahroche.co\/portfolio\/cpr-marketing\/","title":{"rendered":"How this national CPR provider improved bookings by 400% in less than 6 months\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9494\" class=\"elementor elementor-9494\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dacafe1 case-study-header e-flex e-con-boxed e-con e-parent\" data-id=\"5dacafe1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ad4210c e-con-full e-flex e-con e-child\" data-id=\"6ad4210c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdd37b0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1bdd37b0\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-first-aid\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 80v352c0 26.5 21.5 48 48 48h48V32H48C21.5 32 0 53.5 0 80zm128 400h320V32H128v448zm64-248c0-4.4 3.6-8 8-8h56v-56c0-4.4 3.6-8 8-8h48c4.4 0 8 3.6 8 8v56h56c4.4 0 8 3.6 8 8v48c0 4.4-3.6 8-8 8h-56v56c0 4.4-3.6 8-8 8h-48c-4.4 0-8-3.6-8-8v-56h-56c-4.4 0-8-3.6-8-8v-48zM528 32h-48v448h48c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e17ad3c elementor-widget elementor-widget-heading\" data-id=\"4e17ad3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">CPR Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a967ae5 elementor-widget elementor-widget-heading\" data-id=\"3a967ae5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How this national CPR provider improved bookings by 400% in less than 6 months<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f82d9dd e-con-full e-flex e-con e-child\" data-id=\"2f82d9dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4766928f elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"4766928f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">More Sales<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a471e39 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"7a471e39\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Less Ad Costs<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"37\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dda542 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"16dda542\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">More Traffic<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"147\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721e01b elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1721e01b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Engagement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"59\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f2794f0 e-flex e-con-boxed e-con e-parent\" data-id=\"2f2794f0\" data-element_type=\"container\" id=\"problem\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e9e2125 e-con-full e-flex e-con e-child\" data-id=\"1e9e2125\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b669f4 elementor-widget elementor-widget-image\" data-id=\"27b669f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"519\" src=\"https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/06\/First-Aid-Course-Pro-Corporate.webp\" class=\"attachment-full size-full wp-image-2908\" alt=\"JRR-marketing-case-study-fap\" srcset=\"https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/06\/First-Aid-Course-Pro-Corporate.webp 1000w, https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/06\/First-Aid-Course-Pro-Corporate-300x156.webp 300w, https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/06\/First-Aid-Course-Pro-Corporate-768x399.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55237ebe elementor-widget__width-initial underlineyellow elementor-widget elementor-widget-text-editor\" data-id=\"55237ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>First Aid Pro, a household name in Australia, has been a trailblazer in first aid education for over 20 years.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-2dbcfa5-font-family ), DM Sans; font-size: var( --e-global-typography-2dbcfa5-font-size ); font-weight: var( --e-global-typography-2dbcfa5-font-weight ); letter-spacing: var( --e-global-typography-2dbcfa5-letter-spacing ); word-spacing: var( --e-global-typography-2dbcfa5-word-spacing ); text-align: var(--text-align);\">Known for their accredited training and CPR courses, they&#8217;re not just educators; they&#8217;re lifesavers.<\/span><\/p><p>With their claim to fame being the fastest same-day certificates in the country and a wide network across Australia, they&#8217;ve always been at the top of their game.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-2dbcfa5-font-family ), DM Sans; font-size: var( --e-global-typography-2dbcfa5-font-size ); font-weight: var( --e-global-typography-2dbcfa5-font-weight ); letter-spacing: var( --e-global-typography-2dbcfa5-letter-spacing ); word-spacing: var( --e-global-typography-2dbcfa5-word-spacing ); text-align: var(--text-align);\">But even the best can hit a rough patch, and that&#8217;s where their digital journey took a turn.<\/span><\/p><p>Sharon, the driving force behind First Aid Pro, was facing a tough challenge. Despite their longstanding reputation, the digital world was moving fast, and <a href=\"https:\/\/www.josiahroche.co\/blog\/how-to-see-competitors-google-ads\/\">competitors were quickly overtaking<\/a> them.\u00a0<\/p><p>The threat was real \u2013 they were losing their <a href=\"https:\/\/www.josiahroche.co\/blog\/why-is-local-seo-important\/\">spot at the top of search engine results<\/a>, a crucial lifeline for any modern business.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-2dbcfa5-font-family ), DM Sans; font-size: var( --e-global-typography-2dbcfa5-font-size ); font-weight: var( --e-global-typography-2dbcfa5-font-weight ); letter-spacing: var( --e-global-typography-2dbcfa5-letter-spacing ); word-spacing: var( --e-global-typography-2dbcfa5-word-spacing ); text-align: var(--text-align);\">Sharon knew they had to act fast to stay in the race.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-291effc0 e-flex e-con-boxed e-con e-parent\" data-id=\"291effc0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-278a5479 e-con-full e-flex e-con e-child\" data-id=\"278a5479\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d3d45c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"42d3d45c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About  FAP<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607cb1ef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"607cb1ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Since its inception over two decades ago, this Australian powerhouse has carved a niche in first aid training and CPR courses. They're not just about teaching; they're about empowering individuals to make a difference in critical situations.\n\nWith a presence across dozens of locations in Australia, First Aid Pro stands out for its commitment to accessible and efficient learning. They are renowned for their promise of the fastest same-day certificates in the country, a feature that has set them apart in the competitive landscape of first aid education.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fcef174 underlineyellow e-flex e-con-boxed e-con e-parent\" data-id=\"7fcef174\" data-element_type=\"container\" id=\"solution\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f43aa41 e-con-full e-flex e-con e-child\" data-id=\"1f43aa41\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d08ad3 elementor-widget elementor-widget-image\" data-id=\"4d08ad3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"548\" src=\"https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/08\/Laptop-Mobile-View-First-Aid-Pro.webp\" class=\"attachment-full size-full wp-image-4983\" alt=\"marketing-website-first-aid\" srcset=\"https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/08\/Laptop-Mobile-View-First-Aid-Pro.webp 900w, https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/08\/Laptop-Mobile-View-First-Aid-Pro-300x183.webp 300w, https:\/\/www.josiahroche.co\/wp-content\/uploads\/2021\/08\/Laptop-Mobile-View-First-Aid-Pro-768x468.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572ef521 elementor-widget elementor-widget-heading\" data-id=\"572ef521\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What was the solution?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e29a17 elementor-widget__width-initial custom-white-links elementor-widget elementor-widget-text-editor\" data-id=\"15e29a17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A deep dive into their <a href=\"https:\/\/www.josiahroche.co\/pricing\/marketing-audits\/\">digital strategy<\/a> revealed some hard truths. Sharon had built a digital empire of sorts with numerous websites, but they weren&#8217;t up to scratch with SEO best practices.\u00a0<\/p><p>It was like having a fleet of ships with no maps. Rankings were dropping, and their <a href=\"https:\/\/www.josiahroche.co\/blog\/keyword-cannibalisation-ppc\/\">Google Ads were haemorrhaging<\/a> money with little return. It was clear \u2013 a complete overhaul was needed, and it needed to be swift and strategic.<\/p><p>Revamping their Google Ads was task number one. With their budget bleeding out, we needed to plug the holes and turn the ship around.\u00a0<\/p><p>I took each website, analysed it, and worked with Sharon to create variations that would not only boost SEO but also <a href=\"https:\/\/www.josiahroche.co\/blog\/average-website-conversion-rates\/\">ramp up conversion rates<\/a>.\u00a0<\/p><p>We tackled the ads head-on, steering clear of <a href=\"https:\/\/www.josiahroche.co\/blog\/keyword-cannibalisation-ppc\/\">cannibalisation<\/a> by designing distinct campaigns for each site.\u00a0<\/p><p>It was a mix of exploring new territories with remarketing, fine-tuning <a href=\"https:\/\/www.josiahroche.co\/blog\/keyword-research-checklist\/\">keyword themes<\/a>, and crafting ads that didn&#8217;t just sell but spoke to the customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e501647 underlineyellow e-flex e-con-boxed e-con e-parent\" data-id=\"e501647\" data-element_type=\"container\" id=\"results\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-132ec3b0 e-con-full e-flex e-con e-child\" data-id=\"132ec3b0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e214245 elementor-widget elementor-widget-heading\" data-id=\"6e214245\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What were the results?\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f0714e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28f0714e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The transformation was nothing short of a revolution. First Aid Pro&#8217;s great product was finally getting the spotlight it deserved.\u00a0<\/p><p>A newly minted <a href=\"https:\/\/www.josiahroche.co\/blog\/why-is-local-seo-important\/\">SEO strategy<\/a> and laser-focused ads for each location led to an incredible 400% jump in bookings and sales.\u00a0<\/p><p>But it didn&#8217;t stop there. We upped the game in customer service too, introducing detailed feedback forms and automated responses to make sure every customer journey was as smooth as their learning experience.<\/p><ul><li><b>400% Increase in Student Bookings in 90 days:<\/b> The headline statistic, shows a dramatic rise in student sign-ups and course bookings as a direct result of the new digital strategy.<\/li><li><b>37% Reduction in Google Ads Spend: <\/b>After optimising the Google Ads campaigns, First Aid Pro saw a significant decrease in their advertising expenditure, leading to more efficient and cost-effective marketing.<\/li><li><b>147% Growth in Organic Website Traffic:<\/b> As a result of improved SEO practices, the number of visitors coming to First Aid Pro&#8217;s websites from organic search results more than tripled, indicating a strong uplift in online visibility.<\/li><li><b>59% Improvement in Customer Engagement:<\/b> Enhanced website content and customer service initiatives led to a notable increase in user interaction, feedback, and overall customer engagement.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acc6f86 e-con-full e-flex e-con e-parent\" data-id=\"acc6f86\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c8fa3 elementor-widget elementor-widget-shortcode\" data-id=\"f4c8fa3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"29987\" class=\"elementor elementor-29987\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3203bfb6 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"3203bfb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2aea9df e-con-full e-flex e-con e-child\" data-id=\"2aea9df\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7534e3ce elementor-widget elementor-widget-button\" data-id=\"7534e3ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#problem\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Problem<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258e7cbf elementor-widget elementor-widget-button\" data-id=\"258e7cbf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#solution\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solution<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d5db87 elementor-widget elementor-widget-button\" data-id=\"37d5db87\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#results\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Results<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CPR Marketing How this national CPR provider improved bookings by 400% in less than 6 months 0 % More Sales 0 % Less Ad Costs 0 % More Traffic 0 % Engagement First Aid Pro, a household name in Australia, has been a trailblazer in first aid education for over 20 years.\u00a0Known for their accredited [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29480,"parent":406,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[67],"_links":{"self":[{"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/pages\/9494"}],"collection":[{"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/comments?post=9494"}],"version-history":[{"count":7,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/pages\/9494\/revisions"}],"predecessor-version":[{"id":30527,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/pages\/9494\/revisions\/30527"}],"up":[{"embeddable":true,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/pages\/406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/media\/29480"}],"wp:attachment":[{"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/media?parent=9494"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.josiahroche.co\/wp-json\/wp\/v2\/folder?post=9494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}